Video Storytelling Emotionally Connects Brands with Audiences

Video storytelling is definitely a powerful tool for any brand that wants to transform its audience from just onlookers to paying customers. It’s a tool of choice for a business that wants to convert a paying customer into a brand champion. 

Every business, today, knows how much important is it to have a great referral. But every valuable referral often escapes the grasp of business owners. Why? Well, sometimes it’s the absence of solid follow-through that costs business owners a damn good lead. And, sometimes, the follow-through happens at that point in time when your brand has lost its connection with its audience.

So, the bottom line is that your brand has to live up to all the hype that you’ve created for it. And the most strategic way of ensuring that your brand’s message is conveyed appropriately to all your leads is through video.

Video storytelling is powerful enough for making your customers your loyal marketers. Here, we’ll give the low-down on why video content lets your brand establish itself as an authority in its domain.

In marketing, authenticity is the only currency. But what’s usually happening today is that more and more people are busy creating fluff and ignoring authenticity in the process. Written content and blog have their place in the world of content, but they usually lack a video’s immediate nature. Videos are come-as-you-are authentic. Videos are happening right now. And, best of all, videos let you show what’s real—they allow your brand to be itself.

Nonetheless, it’s true that video production might feel a bit awkward at first. But it’ll eventually feel more and more natural as you’ll settle in the routine of creating and sharing video storytelling.

You must be glad that you’re alive in a world where you can freely show your emotions without facing the threat of being ridiculed. Remember the time when almost everyone was carrying the image of being the tough guy in the business world? These days, things have changed as the most successful business owner is sharing their emotional journey through videos.

That’s when the audiences know that they aren’t really alone. That there are big brands that have gone through the same process—the same struggle—as they’re going through right now. So, the thing is that you need to create emotional video content that tells your brand’s story in the most impactful way.

Now, when it comes to brand storytelling, it comes to someone who’s got the experience and expertise in everything related to producing branded video content.

That’s where Untitled Project comes in.

Need to jump in the ocean of video storytelling with your both feet? Well, we can be your guide with our video production services. We’ve got the expertise in CGI, 2D/3D motion capture, filming, green screen production, offline content delivery, and colour grading. You just name it.

We’ve even developed specialised brand ambassador training programmes for big names such as Johnnie Walker. Likewise, Diageo Guinness commercial has leveraged our studio for content localisation across specific regional markets through ADR (automated dialogue replacement), subtitling, and translation.

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