Articles

3 Ways Virtual Reality Boosts Marketing And Branding Initiatives

by Untitled Project AR/VR, 360, Projection Mapping

Businesses that rely on traditional marketing tactics find it almost impossible to stand out today.

Why?

Well, according to research, the average click-through rate for banner ads (all placement and formats included) is just a meagre 0.06 percent. And, mind you, banner ads are one of the most popular traditional marketing tactics of all time.

So, as the banner-ad blindness rises, the search for an alternative to traditional marketing also intensifies.

That’s exactly where VR, or Virtual Reality, kicks into action.

By putting VR at the heart of its marketing and branding initiatives, a business unlocks a whole new level of value. That value usually comes in terms of driving customer engagement, developing an immersive user experience, and increasing brand awareness.

Despite so many benefits, many brands have become somewhat immune to traditional marketing. And that sort of immunity is seriously throttling their efforts to shift to virtual marketing.

Still doubt the hardcore value VR – empowered marketing and branding initiatives generate?

Well, then keep reading because this post covers almost every top benefit of using VR to bring marketing a-game.


It’s about raising the bar for experiential marketing

By executing a result-driven experiential marketing campaign, a business encourages consumers to virtually experience the brand first-hand. That way, a company can easily let its targeted consumers actively participate in the campaign.

What’s more? 

VR empowers businesses to create and execute highly engaging campaigns. Such campaigns are best viewed through leading VR headsets such as Oculus Go, VIVE Pro, PlayStation VR, and Samsung Gear VR. Once viewed through these headsets, an experiential marketing campaign can immerse audiences into a virtual world brands create.

With such VR–enabled campaigns, a brand allows consumers to be not only a mere part of the campaign but become one with it.

VR marketing experiences have a long shelf life

We’ve seen a lot of use cases where traditional marketing fails to leave its mark, but that won’t be the case when marketing meets VR.

As VR creates engaging experiences, consumers are likely to not only retain the brand but also spread the word about it.

A case in point: When Virgin Holiday leveraged VR, it just didn’t create any other consumer experience; instead, it developed a user experience that was loved and remembered by consumers. With its “Virgin Reality” campaign, the company allowed its prospects to take a virtual tour of all the holiday destinations provided by Virgin Holiday.

Evolve as an industry leader

VR is not only evolving but also giving the boldest brands an opportunity to revolutionize themselves as thought leaders in their respective industries.

How?

Well, it’s simple. VR is new and that’s why many businesses are reluctant to put it into their marketing and branding initiatives. While some see this new technology as a risk, the true innovators see it as their ticket to rising to fame.

Now, a company that’ll be one of the first to use VR into its marketing strategies will definitely come out as an innovator or a thought leader.

Marriott, for instance, created a fully immersive experience for its prospects and customers. The hotel delivered a well-crafted virtual experience for all those who wanted to feel what it’s like sitting in the comfort of a Marriot room.

The final word

In short, VR is gaining momentum and has massive value in store especially for the early adopters. That’s why it’s better if businesses use this technology to take its marketing and branding efforts to a whole new level of excellence.

However, including VR into marketing and branding campaigns should be seamless. So, to make that possible in record time, there are experienced Virtual Reality Companies out there.

Now, if you’re a brand manager who’s serious about using VR into marketing and branding, then get a team of passionate VR specialists on board—a team that believes in the sheer power of a brilliant illusion.


Sponsor Ads


About Untitled Project Advanced   AR/VR, 360, Projection Mapping

85 connections, 1 recommendations, 191 honor points.
Joined APSense since, June 7th, 2018, From Hong Kong St, Singapore.

Created on Jun 13th 2018 03:50. Viewed 707 times.

Comments

No comment, be the first to comment.
Please sign in before you comment.