Articles

Using Pay Per Click Search Engines In Affiliate Marketing

by Bruce F. Entrepreneur
Pay Per Click is also one of the most cost-effective ways of targeted internet advertising.  According to Forbes magazine, Pay Per Click, or PPC for short, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2018. 

Pay Per Click Search Engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that has placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click. How do you make money by using PPC into your affiliate marketing business?
Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has to click through your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market. The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making a profit based from the click throughs that your visitor will make on the advertiser’s site. Unlike some programs, you are not paid per sale or action.  

PPC can be very resourceful of your website. With Pay Per Click Search Engines incorporated into your affiliate program, you will be able to profit from the visitor’s who are not interested in your products or services. The same ones who leave your site and never comes back. You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site’s recognition as a valuable resource.  The visitors who have found what they needed from your site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products. This kind of affiliate program is also an easy way for you to generate additional revenue. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser listings, the advertisers’ account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers’ bid amount.

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. Tools like search boxes, banners, text links and some 404 error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you to incorporate a remotely hosted co-branded search engine into your website. 

The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while generating more income for your site? Knowing some of the more useful tools that your affiliate program can profit from is not a waste of time. They are another way of earning from your efforts. 

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About Bruce F. Senior   Entrepreneur

233 connections, 13 recommendations, 990 honor points.
Joined APSense since, October 29th, 2014, From Colorado Springs, United States.

Created on Sep 22nd 2017 01:21. Viewed 683 times.

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