4 Points - Wraping up a sales letter

by Bruce F. Entrepreneur

1) MAKE IT EASY for the visitor to order now. ie; Call this number to order now: or,
Just click here to go to our secure order page.

Don't make them visitor jump through hoops or have to
look all over your site for a place to make an order.

2) THE WARNING: Use a simple statement like this:

"Listen, you can go on making no money for the next 20
years, It doesn't matter to me, but if you're serious
about changing your life, all it takes is one simple
phone call and you'll be on your way to a new

You are touching an emotional flash point. If they've
gotten this far into your sales letter, you obviously
have their interest, so hitting those emotional buttons
can be the one thing that makes that sale.

3) NOW: This is building off the emotional buttons you
pressed in #2. You need to again drive home the urgency.
Convince them they owe it to themselves, that they don't
have to struggle anymore, that there is a better way
etc. This is pretty much the icing on the cake.

4) THE POSTSCRIPT: Always end with a PS. Restate something
while re-wording it differently, remind them
this is a limited offer. You can also use the PS to
throw in added bonuses by stating that if they act now
you will throw in this bonus, or that bonus. You start
piling it on.

If you've followed these 4 points you pretty much have
the outline of how some of the best copywriters in the
world construct copy that has turned ordinary people
into millionaires.

Remember that getting the visitor to your website is
just the start. Once they are there you better know
what to do with them!!

Have a prosperous 2018,

Bruce Fanning 

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About Bruce F. Senior   Entrepreneur

233 connections, 13 recommendations, 990 honor points.
Joined APSense since, October 29th, 2014, From Colorado Springs, United States.

Created on Jan 14th 2018 07:24. Viewed 573 times.


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