Using Facebook To Kickstart Your Business

Facebook has been one of the most influential websites around the world ever since the boom of social media in the late 2000s. Between its early competitors, MySpace and Friendster, only Facebook managed to withstand the test of time and continue its operations well into the next decade, only growing in scope and influence as the years went by.

With over 360 million active users all over the world, many businesses, both big and small, advertise on Facebook to tap into this vast market of potential customers. Here’s how to use Facebook to kickstart your own business.

With the sheer scope of Facebook’s users, it’s important to narrow down your target demographic. For example, if your business sells eco-friendly handbags, what demographic does your product appeal to? Once you’ve narrowed down your potential customers, study their behavior on Facebook and customize your posts and marketing strategy to appeal to their tastes. Make your content easy to digest and worth sharing. 

Netizens communicate differently on Facebook compared to how they do on other platforms such as Twitter or Instagram. Compared to the aforementioned websites, Facebook is more flexible in its social media activity in that it can facilitate both long word posts and image albums on people’s timelines.

When making and maintaining your FB business page, bear in mind that you are working to attract your audience via their timeline. Image albums can help stimulate curiosity in your target demographic, while a lengthier and well-worded caption can help promote it further. 

Once you’ve established notoriety with your target audience and your business has achieved steady growth, feel free to branch out. Don’t be afraid to expand your borders, but don’t gamble on your current position by marketing/producing products that are too divergent from your original.

For example, it makes sense to expand your eco-friendly handbag business by selling eco-friendly wallets. Immediately jumping to milk tea because it’s the current trend, on the other hand, is a risky and potentially disadvantageous move. 

Advertising business on Facebook is deceptively easy to start, but later on, you are sure to realize that it is actually quite difficult to successfully manage. With outside help, a business can better optimize their online presence on this popular platform. Need help advertising business on Facebook? Contact us!

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