Understanding Content Management System in Layman’s Terms

Content creation helps businesses grow as well-crafted business websites attract prospective customers through the right content which is posted on websites and providing all the relevant information to reach the target audience. In today’s time and age, having a mere brick and mortar presence of a business is not enough to survive, instead of a company wanting a good triple-bottom-line requires to sell itself through engaging content on the web.

Imagine a situation where an organization is expending more than required time and resources on constructing a website using HTML from scratch and from time to time, debugging software issues. Even worse, when all the while it's well thought out content is lying fruitlessly in the backlog, waiting for the website coding to complete or for the resolution of bugs. This situation presents a grim view of the organizational practices and calls for a solution and the solution is shifting to a ‘content management system’.

Custom cms development services

Content the management system is software that helps users to manage web content, allowing multiple contributors to create, edit and publish on the website without the need for specialized technical knowledge. It is a useful tool that helps you build a website without needing to write the code from the start or for that matter, any code at all. In place of building your own system for creating web pages, uploading images, and other functions, the CMS handles all the basic infrastructure for you so that you can focus on content creation and other forward-facing aspects of the website.

Working to create presentable and appealing web pages with a CMS in place brings about convenience, cost and time savings as opposed to working without a CMS.  In the absence of CMS, you need to write a static HTML file and upload it to your server but with a CMS like WordPress, you can just write your content in an interface that looks very much like Microsoft Word. With CMS, the valuable time spent on coding and resolving server issues is spent instead on more marketable business activities such as creating and improving content for the web pages which is a sure shot recipe to lead on more and more customers.

CMS offers a lot of plugins and tools that can help your website rank better in major search engines. These tools are helpful in implementing a basic SEO strategy to increase online traffic to your website. In addition to that, these plugins are consistently updated to adapt to any new changes in the search engines that could affect ranking.

A recent study found out that 43.6% of websites use a custom-made CMS which means more and more businesses are moving towards adopting CMS. Customized and well-functioning CMS has and will increase in the future, become a point of differentiation among the competitors. Any business which is not willing to invest in it will face a considerate competitive disadvantage.

There are several CMS platforms functioning in the market but the top three in terms of market share are WordPress with a 64.4% market share, Shopify with a market share of 5.3%, and last but not the least, Joomla with 3.4% according to the 2021 statistics.  Deciding which CMS suits your business the best, depends on some factors like how advanced your CMS needs are, what language (Java, HTML, etc.) it is built with and who the responsible person is to manage it. 

It is advisable to get in contact with a professional web developer to discuss these factors. In this way, you can discuss your website’s proposed purpose and goals, the functionalities you require, and the degree of technical ability possessed by you. This will provide you comprehensive guidance in choosing a CMS platform that is right for your business needs, rather than going for a best-known CMS.

In short, to be competitive, a business needs to adopt relevant to its operations CMS platforms and to get those developed, a well-reputed software house with expertise in CMS development needs to be contacted. Weblancerz is a software house based in Washington and UK. We have a designated CMS department having top-tier WordPress, Shopify, Joomla, and Magento developers who provide services such as site development and maintenance, custom theme design, extensions, plugins and template development according to the platform in consideration and as per your business requirements.

The decision you make now about a CMS platform could have far-reaching effects on your organization in the future. Our well-intended team at Weblancerz knows the fact that only the functional back-end operations of a website facilitate successful front-end activities. We promise to develop and deploy such a high-quality CMS platform that is beneficial to our clients because we know-how to convert your CMS requirements into a pragmatic CMS platform relevant to your business processes.

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Created on Mar 19th 2021 08:46. Viewed 208 times.

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