Two Reasons why Every Agent Needs a Professional Social Media Page

by Kristen White Blogger

Website links require individuals to go looking on the Internet and then click on the link in order to access the landing page, then navigate the various tabs from there, but how do you reach individuals who spend most of their time on social media sites instead of ‘surfing the Net’? The solution is to create, or have a professional team create, a social media page for your realty business.

The initial benefit is exposure to a wider audience because the link and information can show up in a thread on its own or be shared by friends and family members who have worked with the business. Some individuals can find it challenging to setup and keep up with their own personal page, not to mention a second one for the business. This is where the best real estate website design team can do the work on your behalf for a reasonable one-time fee which includes setting up the page with a professional appearance and user-friendly features. Social media sites are easily the fastest growing method of affordable marketing (sometimes free) and reaching outside of a target audience to users all over the world.

As an advertising tool, these sites have to be unique and stand out from the competition as more and more companies are utilizing this technique and users are becoming adept at ignoring or skipping past the ads. When setup properly by a professional realtor web site design firm, the link will have an engaging look, be easy to use and repetitive so that individuals will eventually click just to see what the site has to offer. The majority of people will buy or sell a home at least once in their lifetime and so will need the services of a real estate agent. Research has shown that they may check the Internet and access links that way but they are more likely to seek recommendations from people they trust via social media. When a company already has a page setup then it is simple to share so the individual can get the information that they need to make an informed decision. The full website link can be embedded in the social media page to provide more options but it’s critical that both resources are professional in appearance and engage the user enough that they want to see more.

One of the hallmarks of a successful property business it its ability to adjust with changing trends and stay ahead of the competition. Technology is constantly making new things possible so that business can be run efficiently and from any device so the top agent needs to have this flexibility, ability to communicate with clients via text or email and a schedule that keeps them on task with reminders and appointments. This can’t be done by sticking with the methods of the past but when you partner with a quality realtor web design team, they can do all the work and deliver results for the client so you can satisfy your customers every time.