TRADE SHOW MARKETING IDEAS.
by Tent Depot Trade Show Product SuppliersAll Corporate dream of successfully launching a new product
at trade shows and exhibitions. Not only do they dream and have a vision of
creating a brand but allocate good budgets for exhibition projects and trade
show marketing projects. How to capitalize on exhibition project and your Brand, How to make your products reach larger masses of people and get the right
clientele, How to generate volume sales and optimize on the budgets, all this
needs good introspection and ideas to work upon creatively at the trade show.
Few of the Important Ideas that I would like to share here so that your Dream
Exhibition project will be a big success and a memorable one for the years to
come. I would like to detail this into three sections.
A) Creative Trade
show Ideas prior to the show.
b) Creative Trade
shows Ideas during the show.
c) Creative Trade
shows Ideas After the show.
A) CREATIVE TRADE
SHOW IDEAS PRIOR TO THE SHOW.
1) Getting excited about the Exhibition project is as
important as doing your homework. Get your team together and go for a
brainstorming session few hour before actually the show begins.
2) Plan for your time and define your budgets and activities
well in advance by making all the paperwork.
3) Paperwork should
contain the following details.
a) Make a list of all the companies who would be your
prospects and send formal invitations to the key and important personnel in
that company by sending emails or hard copies of invitation letters .Let the
companies and personnel come to know that you are participating at the trade
show.
b) Try to get a confirmation from the key personnel who
would be attending the show so that gate entry formalities or check in
formalities can be quickly managed without wasting much time.
c) You can also work out the number of Brochures and
catalogs to print and carry to the venue by verifying the number of attendees
to your stall.
d) Decide about your trade show exhibits and material to
carry to the venue and how are you going to install them .carry sufficient
manpower to do the job of unpacking and installation.
3) Use social media platforms to advertise your
participation at the trade show and use your creative talents.
4) Use synergy and cross marketing techniques to place your
products well at the trade show.
5) Use strategic and paid advertising methods to create
advertisements for your products.
B) CREATIVE TRADE SHOWS IDEAS DURING THE SHOW.
1) Distribute some brilliant free giveaways. They are the
biggest crowd pullers and bring maximum footfalls to your trade show booth
during the show.
2) Make or order some interesting stationery with your name
of company and products printed on it which take your product a long way to
reach the maximum visitors or people.
3) Arrange for some creative games with prizes for the
winners so that more visitors will spend time at your booth and interact with
the representatives. “Spin and win” wheel games are popular games played at the
exhibition.
5) Keep Formal but interesting attire of all the
representatives taking care of visitors.
4) Use all Digital media to educate the visitor about your
product profile like IPADS, Hanging signs, LED Boards.
5) Collect and fill customer contact form from visitor and
the product that he is feeling interested about. These forms should be
specially designed and printed in sufficient number so that they will not feel
short during the show. Every form filling visitor should be awarded with a
complementary gift.
6) Never forget to gather the feedback for your products and
booth at the trade show from visitors attending your booth.
C) CREATIVE TRADE SHOWS IDEAS AFTER THE SHOW.
1) After the exhibition is over. Meet and thank all your
team members for making the show a hit and to make all the shows successful in
the future.
2) Take a close look at all the leads and all the contacts.
Follow up with all those leads by contacting the right people in the
organization by sending a thank you message on social or any electronic media
for having attended the show and your booth in particular.
3) Circulate all these leads to the respective Regional
heads or National heads for further follow ups.
Event marketing success begins by drawing the maximum
audience towards your booth at the trade shows .More the footfalls more the
inquiries will be generated. More inquiries will result in greater volume sales
and profit generations for the company. Ensure that this event will get success
by using Interesting Trade show Displays, Multiple colored displays and making
your booth stand out in the crowd. Use contemporary designs of displays at the
show .Unique designs of Trade show displays help you in connecting with the
right audience.
This was a brief effort made about how trade shows can be
more creative and how you can excel your brand at the show to reach and create
the prospects faster and more successfully .We would appreciate if you could
login to our website: https://www.tentdepot.ca
and give a feedback about this blog.
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Created on Dec 6th 2019 11:37. Viewed 424 times.