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Top 6 Social Media Marketing Tips Which Helps to Grow Brand Awareness

by Jasbir Kaur Digital Marketing Executive

Every business enterprise has an online presence today. It is a well-embraced fact that it is the present and also how business would run in future. Social media presence is the key to remain in the competition and most importantly make people aware of the brand. It has now become one of the key factors in maintaining the relationship between the audience and the company.


This hot buzz has led many business enterprises to join social media platforms but many of them still fail to recognize the full potential and make the most use of it. They often lag in proper planning and face difficulty in making the good connection with the audience. Bonnie Sainsbury one of the  social media experts,  understanding the significance of it has rightly said: 


“Social media will help you build up the loyalty of your current customers to the point that they will willingly, and for free, tell others about you.”


Today social media platforms are the key tool for any company to make more customers, increase sales and ultimately grow business. Still, inexperience and lack of knowledge have led to failures in making the most use of it.


So below are some basic tips that can help you to avoid the silly mistakes that might hinder your progress in social media!




#1. HAVE PRESENCE ON ALL SOCIAL MEDIA NETWORK- It is necessary to make accounts on all social media platforms with a common name. This helps your site build new clients and build trust in the market. It also helps you make name for yourself. Having accounts on different social media gives big range and variety of customers. It also helps in branding of the company.



#2. MAKE ATTRACTIVE PROFILE WITH BUSINESS LINKS- One thing that most businesses forget to do after making a profile is that they don’t work on its appearance. They forget that now it has its name and it would directly or indirectly affect its business. It must be noted that each profile should look attractive it must have the logo of the company and also the slogan if any. It must be linked to the official site of the company. The profile must tell something about the company.  The profile acts as the face of the company in the virtual world.


#3. USE SPONSORED ADVERTISING- To make people aware of your brand name and products there is no better way than sponsored advertising. It gives your profile an instant boost and also many followers and likes on your social media page.  Facebook, Instagram, Linkedin, Twitter such sites give companies a chance of paid boast to their page which makes profile visible to the targeted audience and helps you gain more followers.


#4. Schedule your post with social media tools- With the help of tools like buffer you can schedule your post a month in advance. And make your task less cumbersome. It helps you post on all social media at one go and helps you schedule the time and date of the posting in advance.  It is very time saving and lessens your burden of going on different accounts and posting. With this, you can actually make strategies of when to post and when it would be most effective. It is one of the most sought tools used for social media marketing today.


#5. Share the various post and not only the lead post- One of the biggest mistakes marketers make today is they just focus on the lead product, and just share the contents related to it. It not only does the part of marketers tough of finding new content daily but also makes it boring for the readers as they have to read the same type of content regularly and they end up losing the interest of the customers. It is necessary to post content on various topics and not only the lead topic. This keeps the followers engaged and interested in your page. You can post different pictures, videos motivational quotes to keep the page active.  It is advisable to post the lead post 4-5 times a month only.


#6. ENGAGE YOUR AUDIENCE- One of the best ways of making more audience is by taking care of the present one. You can engage an audience by organizing competitions, open debates and giving timely replies to their queries. Circulate informative, humorous or motivational content to engage the audience. Give constant replies in the comment box to make the comment section lively. 


If you are a beginner and looking for advance social media learning then you can visit this site for their course content and details.

About Jasbir Kaur Innovator   Digital Marketing Executive

21 connections, 0 recommendations, 62 honor points.
Joined APSense since, February 17th, 2017, From New Delhi, India.

Created on Mar 20th 2018 05:04. Viewed 207 times.

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