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Top 5 Languages To Better Engage Your Clients in 2022
by APSense News Release AdminIs your localisation strategy for 2022 ready? To make your life easier, we’ve compiled a list of 5 languages to have in mind for client engagement in 2022.
1.
Mandarin Chinese
Also known as Simplified Chinese and today the official language spoken in China, Mandarin is one of the top localisation languages in 2022. Spoken by roughly 14.4% of the world’s population or 955 million people natively, Mandarin competes with US English for the most spoken “marketing” language.
According to the British Council, Mandarin is one of the UK’s highest-ranked languages for digital marketing. So, perhaps you should give Mandarin a chance.
1.
Arabic
Holding a proud 2nd place on our list, and the 5th most promising language for marketing localisation globally is Arabic. Presently ranked 4th in the top of the most promising languages of the web, Arabic has gained traction in recent years as the rise of online services targeting African and Middle East countries has gradually taken the stage. From investing and digital banking to eCommerce, Arabic localisation could open a whole new land of opportunities for your business.
2.
Spanish
Spanish is spoken by 405 million people worldwide. Making your services and products available in this language will open your door to clients from Latin America, the US, and Spain.
Approximately 34% of businesses in Britain use Spanish to target their clients, the British Council suggests. Besides, it’s one of the most rapidly growing languages in Chile, Argentina, Colombia, and many other developing economies in South and Central America and the 3rd most spoken language on the Internet. Give it a thought when you create or optimise your localisation strategy.
3.
German
Sprechen Sie Deutsch? German
is the next language in our top 5 languages to consider for engaging clients in
2022 and beyond and is spoken by 80 - 100 million Internet users. Needless to
say why you should consider it among your main marketing and localisation
languages since it’s the leading language of the European Union.
Germany is also one of the UK’s essential trading partners and the second-largest exporting market for goods. 45% of Internet users consider German as a “useful language”, a UK survey shows.
1.
Portuguese
About 215 million people around the globe, Portuguese is another language to consider for engaging your clients in Brazil, Portugal and some African countries. The British Council lists Portuguese as the 8th most resourceful language for marketing in the UK. As the Portuguese and Brazilians hardly speak any English, you may wish to consider localising your website into Portuguese if you want to succeed in those markets.
At Pangea Global, we offer translation, localisation, and copywriting services in all these languages. Contact us and hit the ground running!
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Created on Dec 14th 2021 09:45. Viewed 111 times.
