Tips to Get More Leads by Dimitri Akhrin

by Martin Gray Content Writer

Wondering how to attract new customers and drive revenue growth? Have no fear, because you are in the right place! In this article, we have put together our best tips to generate more leads and improve your lead quality at the same time.

A solid lead generation strategy

A lead generation strategy begins with conducting an analysis of the channels in which your target group is located. Your target audience consists of the people you need to reach when you promote your newsletter, share your best offers, and distribute the quality content that you created in order to capture valuable leads for your business. Get to know your target customer first and the rest will follow.

Next, outline every element of your lead generation strategy. You should prioritize your actions in such a way that more attention is paid to efforts with the greatest potential. At this point, you should also consider which resources and tools you can use to reach your target audience with your content offers and marketing efforts, and to analyze those results over time to improve.

Dimitri Akhrin is a true leader in the B2B space. He is the founder and the chief behind IRIS CRM, a powerful CRM software solution that helps business owners accelerate growth with powerful lead generation tools. As a leader in the SaaS CRM space, Akhrin has many lead generation tips to offer for budding businesses that want to grow. Here’s what he has to say:

10 Tips to Get More Quality Leads

Whether you are creating a new lead generation strategy from scratch or optimizing your current efforts, you will benefit from the inspiration in this list:

● Build at least one valuable piece of content with powerful insights that you can offer in exchange for an email address. If you have different target audiences, create different types of content that help to solve the challenges each group is facing.

● Consistently optimize your content and web pages for search engines to capture all users searching for solutions like yours.

● Create an online advertising strategy and set a budget to test your campaigns to find those that work best.

● Set up paid social ads driving to your most valuable content offers and utilize lead generation forms on Facebook and Linkedin to collect emails and other information in exchange for the content insights.

● When advertising through social networks to your audience, segment by demographics, retargeting, etc. to increase conversion rates.

● Set up ads in Google Ads with your brand and send traffic to a Landing Page with a form to collect customer data. Also, use sitelink extensions to promote specific content or website pages relevant to your target audience as part of your Google Ad strategy.

● Once someone has registered for one of your events, send them to a post-registration landing page with additional links like a newsletter subscription or valuable content offer.

● Include a pop-up with valuable information and content for users on your website. Use smart pop-ups that capture user behavior based on the pages they visit and the type of content they search for.

● Contact the customers within your database and encourage them directly to subscribe to your newsletter. Use the double opt-in option, where the activation email contains the consent and the link to the privacy policy.

Optimize your registration flow, ensuring that any common drop-off points are known and fixed as soon as possible.