Tips To Creating An Effective Facebook Marketing Strategy For Your Business

by Peter C. Marketing Consultant

When it comes to marketing on Facebook, there’s more to it than simply creating a Facebook page for your local business. In general, doing any type of marketing requires a strategy beforehand so that you know exactly how to appeal to your audience.


Before jumping into Facebook marketing, forming a marketing strategy for your Facebook page is what you should do first. find below tips that you can use to help you get started:

How Do You Choose Your Profile and Cover Photos?


First impressions count when it comes to social media marketing. If people don’t like what they see on your page, they’ll be turned off by it and walk away from it forever. In order for your business to benefit from this marketing platform, you don’t want that; so take the time to decide what your profile and cover photos will be for your Facebook page. Here are a ideas you can use for your profile and cover pictures:


     Your business logo

     Any volunteer work pictures that you and your team has done to give you an extra PR boost

     Your products

     Photos that represent your services

     Custom-made artwork that represents your business


Make sure that your profile and cover pictures aren’t inappropriate or poorly made. If you need to, invest in professional photography services to make your business photos pop. Clear and crisp photos will only help generate interest in your business and attract more people to it.

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About Peter C. Magnate I   Marketing Consultant

1,855 connections, 58 recommendations, 6,345 honor points.
Joined APSense since, November 24th, 2015, From maryland, United States.

Created on Mar 24th 2018 14:49. Viewed 970 times.


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