Tips for App Store Optimization: Boosting App Visibility

by Amit Agrawal We Make It Possible

If you own or are starting a business today or in the future, having a mobile application is crucial for its success.

In 2018, the mobile applications market totaled $106.27 billion. By 2026, however, experts predict its total valuation will skyrocket to $407.31 billion, with compound annual growth rates expected of 18.4% and 2000.0 billion app downloads being made during that year, according to NDOT.in's predictions.

The custom mobile app development market has experienced rapid expansion due to the exponentially expanding start-up ecosystem and enterprise apps, along with fitness/health apps as well as in-app purchase gaming apps that focus on fitness/health benefits, driving up overall market demand.

As mobile application development becomes an ever-increasing market, thousands of startups have taken up mobile app design as an avenue to grow their businesses worldwide. But to truly capitalize on mobile development's vast potential for startups, more needs to be done than simply developing one; here are 11 tips on mobile app development specifically for start-ups that may assist.

Before commencing application development, what are some key considerations?

Current app store apps exceed 8 Million in number; out of these, only around 2.0% can be classified as successful, leaving 98% with something amiss or deficient to improve upon. Let's have a look at one that stands out on their respective app stores: The winner!

Before diving deeper into app store optimization strategies and practices, it's vitally important to gain an understanding of custom app development basics.

1) Understand what users like and don't like

Even after spending many hours and nights developing a mobile app, people might not use it without encouragement to do so. Without financial benefits attached to using it, users might become less enthusiastic.

Your app must always be checked against its competitors on both Google Play and Apple App Store to measure its popularity and gauge user feedback. In order to create an engaging app that attracts and engages its target market, extensive research must be performed beforehand.

The first step to developing a mobile app: get user input. Early functional testing and discussion with potential users will give insight into whether people have an interest in what you plan to create.

There are various strategies you can employ to app testing out your application idea with users before investing significant time and resources into developing something no one wants.

Conduct user research if your app will run across different platforms. App preferences vary greatly based on how people utilize tablets and phones.

Mobile web users tend to favor retail sites like Amazon or eBay over native apps; gamers, however, tend to favor native app pages over mobile web pages.

Customer personas for mobile apps and websites might look different; create additional personas to represent other devices.

2) Appropriate Platforms

To select features and platforms suitable for your app, first understand what users prefer or disfavor based on user preference research. App appearance can differ significantly based on its platform of origin.

Before developing an appropriate mobile app solution for any given platform, it is crucial that we fully comprehend its target, functions, and specific parameters.

An exceptional customer experience comes from carefully selecting features for an application and its user interface and content that make it useful to the user, combined with selecting aesthetic native features that support its use by them. Without these essential capabilities, people may quickly uninstall it from their phones.

Make simple but functional applications. Add social media integration and push notifications if possible; these features could increase revenue potential significantly.

Mobile app development company should offer valuable guidance regarding which platform is the most appropriate for your business and provide practical tips that help create apps users enjoy using.

All these tasks necessitate the expertise of mobile app developers, as building apps requires in-depth knowledge of design patterns across platforms.

Assist you in selecting what information should be included in your mobile app to maximize its success among your target market.

3) Offline-Friendliness

Offline friendliness has quickly become one of the top trends in custom application development and has drawn widespread praise among both companies and mobile developers alike. How an application behaves without an active internet connection has caught their interest.

Your app must function without internet connectivity as more people rely on smartphones and tablets to access entertainment, news, social networks and local business information.

As long as users know where they are - such as remote locations without coverage - your app can still provide an amazing user experience, even without internet or cell service coverage. By including location-specific information in it, they'll easily be able to locate places of interest near them.

Geolocation can be used as an excellent way of discovering what's nearby, even without internet connectivity. Today's applications thrive because of this method.

4) Create simple apps on smartphones

Smartphones have quickly become an everyday necessity; everyone from toddlers to the elderly uses them, expanding their target audience considerably. Your app should therefore be simple enough that all types of people can use it easily; not only will that boost audience reach, but users will keep coming back!

Attracting new users requires creating apps with great usability for new companies or startups that may seem complex in nature while meeting all required regulations is crucial to their success.

Making a popular game or social media platform may seem achievable; however, your odds of creating something everyone will use are slimmer. Focus on simple apps rather than trying to reinvent the wheel by developing something novel or intricate.

Consider creating an app to allow customers to easily see and purchase the items of interest while shopping in your store.

Although you might think it doesn't amount to much, making life simpler for customers who already show interest could quickly pay dividends and lead to faster business growth for your company.

Expect great success if the digital product you create is easy for users to use and provides them with value.

5) Customized Responsive Design

Android & iOS are two popular mobile operating systems used on smartphones and other mobile devices, respectively. Users of both operating systems access websites differently, so it's essential that any app designed adheres to both platform policies as well as meets any terms or conditions set out for each operating system or consider cross-platform app development!

Mobile operating systems and apps have evolved to address widescreen devices, such as tablets. Your app must therefore support both iOS & Android platforms for maximum compatibility.

Make sure that your app is optimized for each platform - an outstanding app will receive high ratings on both Google Play Store and Apple App Store.

Want your mobile app to succeed? Combine attractive graphics, design features and functionalities so your users will download your application without hesitation on their devices.

Best App Store Optimization Strategies Available Today

App store optimization requires creating some essential strategies. Optimizing an App Store often takes multiple efforts from various team members working collaboratively on its development.

·        Keyword Search by Users

Strategies for app store optimization focus heavily on keyword searches that are user-driven; it forms the core of app store optimization (ASO). To ensure its successful implementation, conducting extensive market research is paramount - including analysis of potential markets and competitors alike, as well as finding keywords to define mobile applications in this mode of research.

Understanding App Store search behavior is vitally important in order to effectively comprehend user activity on this platform, in particular, what specific users are searching for (38% generic searches, according to statistics).

·        Choose an Appropriate Name For Your Application

Choosing an apt app name should not be done lightly; names play an integral part in optimizing App Store results and helping customers recall your app when searching. Generally speaking, we suggest no longer than 25 characters long app names with descriptive, keyword-rich titles, as these will ensure users can easily locate them when looking through searches on App Store or elsewhere. Also essential: names should be predictable!

·        Generating precise app descriptions

App Store Optimization places great importance on descriptions. Therefore, it is crucial that every app released after custom mobile app development contains an in-depth explanation with easily understood points that provide better reports. Furthermore, its keywords should reflect how the product fulfills user queries.

App stores each have specific rules when it comes to app descriptions - Apple Store, for instance, has its own set limit, while Google Play Store has more. When writing descriptions, it is crucial that they adhere to these deployment regulations.

·        Create an Engaging Logo

Your logo is one of the first things that people will encounter when hearing of your app, just like its name. Since images tend to appeal more strongly than text does, making sure it stands out is essential in creating an unforgettable brand image for humans and your brand.

Your logo should be professional yet simple, no matter the creative freedom available. Avoid anything tacky or outlandish for optimal results; an elegant mobile solution would be to design something simple that hints at what your app does.

·        Add beautiful and eye-catching photographs and videos

Both your app store listing and landing page for mobile applications should feature screenshots, videos, and photos to illustrate what users will experience using them.

As soon as they start searching for apps, many individuals (and themselves included) immediately view videos and screenshots to make a quicker decision since these media highlight key features of an application.

Make an impactful first impression and show what users can do within your app by investing in high-impact images and videos, including animated arrows, to demonstrate this capability.

Videos highlighting your app and its features, along with an easy demonstration, will entice viewers to download it. Your landing page will appear more promising with professionally produced videos highlighting them.

·        Feedback and Ratings

Although managing feedback and ratings might appear challenging, traditional marketing techniques like pop-ups can help remind users to rate your app, earning their trust as well as drawing in new customers.

Mobile Users appreciate being informed of any updates in an application they regularly use, making frequent updates necessary in order to address bugs in it and ensure an optimal mobile experience for each individual user.

Conclusion

Launching a new application can be exciting for entrepreneurs and customers alike, yet not as straightforward. Promoting it to potential users is only part of creating something people will desire - success lies within its development as much as in its launch itself.

Before beginning, make a strategic app store optimization plan and learn from any errors made during mobile app development services. Follow our tips on app store optimization for startups to build an impactful mobile app!

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Created on Jun 19th 2023 04:38. Viewed 143 times.

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