10 Game-Changing Tips for Ecommerce Website Development

Technology and the internet have contributed greatly to the exponential expansion of the eCommerce business over time, making shopping from our phones simpler and more enjoyable, so we can relax on the couch while placing orders. But this growth may not be for everyone: competition among sites has increased significantly, leaving some with serious deficiencies that might impede business operations.

What if you found something you liked but were too difficult to purchase online? Instead of going through all that hassle and trying again later, perhaps visiting a site with better navigation would be more suitable.

Consumers expect an enjoyable online shopping experience. Interactive design trends show that all visual elements should work in sync to deliver an exceptional user journey. Your goal as an e-store should be to increase conversions, sales and repeat customers through effective user journey design.

Your ecommerce website design can have an enormous impact on customer engagement and conversions. From making information easily accessible to conveying an inviting brand image, every element should contribute towards creating a positive user journey experience from landing page to checkout - every step should be designed with purchase in mind!

Follow these simple tips to enhance the design and customer experience of your website:

Designing a custom ecommerce solution to attract more customers

These tips are easy and worth giving a try; give any of them a go and see which works for you! Check it out now.

1. Make it mobile-responsive

Your website visitors may access your store from their phones, and not having it mobile-responsive can alienate these potential customers. As our first tip suggests, be sure to ensure your store remains mobile-responsive!

To make sure your website has a responsive design, select an appropriate website builder. A good website builder automatically converts your site to mobile templates. This is particularly beneficial for ecommerce websites since they exist online - you want everyone who visits your store to have the same opportunity of shopping there.

2. Optimize Your Digital Product Images (Optimize Imagery)

We've seen everything from low-resolution images and large image renders to websites without photos of all of their products. Do not follow suit: Use only high-quality images that do not take up too much space in your content.

By making this change, you will enhance the performance of your website and the customer experience.

3. One-Click Checkout can save customers time.

Amazon product pages feature an easy one-click checkout system, enabling customers to skip over the "Add to Cart" step and quickly complete checkout.

Imagine you have something in your shopping cart that you want to save and store for later, without deleting it outright. A CTA with just one click can come to the rescue!

Amazon was able to significantly increase conversions with its proprietary conversion elements. Now that their patent has expired, anyone may use them on any online shop they run.

Research showed that with this advanced feature, customers could place orders and complete the checkout process in 10% less time compared to traditional processes, leading to fewer abandoned carts as visitors abandoned it due to being too difficult.

4. Your key products must take center stage

Display the most sought-after products in your store, whether that means items with high customer reviews, sales volume, or those which bring the greatest profit margins.

Make sure your ECommerce Website Development is done in such a way that your top products should stand out in any digital storefront by using contrasting colors, changing image size, or creating banners to promote them. Drawing attention to these products will result in increased sales - much like building displays in physical shops to draw focus to specific items on shelves at eye level or placing banners promoting these top sellers.

5. Design dynamic pages using various content blocks

Content blocks are the design elements you use to compose your websites, such as image sliders and text blocks.

The contrast between content blocks creates an enjoyable customer experience. Customers will be able to distinguish between the pages offered. Furthermore, this brings your website alive while simultaneously emphasizing its products.

One of our B2C clients has designed and developed an amazing website, complete with full-page images sliders, service content (shipping & service, etc.) as well as product sets such as best sellers to provide an incredible e-commerce platform experience to its customers.

6. Define a clear path to conversion

Use colors to guide customers toward pages/paths essential to your online store. Contrast is key - an understated CTA button on a page with a lighter background won't stand out as clearly as one that stands out against it.

Give buttons or CTAs neutral colors to indicate that they are unimportant. If your goal is to drive conversions with them, select one with an eye-catching hue to increase conversions.

Your company likely has a brand guide or style guide, and when selecting colors for your ecommerce store from this document, select those which stand out most prominently.

Consider expanding or revising your style guide if it lacks vibrant, eye-catching colors to increase the conversion rate online. Doing this may increase the online conversion rate.

7. Make customers feel safe.

Conversion rates depend on trust. Secure Sockets Layers (SSL), an online security protocol that displays as a green bar in the URL section on websites, plays a pivotal role in increasing conversions. Without it, customers might shy away from making payments altogether.

Make visitors feel safe. A green bar indicating that user information, including banking and personal payment details, is being protected against hacker attacks is reassuring for site visitors, while hackers and scammers will find it more challenging to steal such sensitive data from you. No one wants to purchase from an unsafe website so using SSL on your website could significantly lower the bounce rate.

Google gives preference to websites with green certification, ranking them higher than their counterparts - including giving your website a 5% boost if your green bar exists on it!

During your Custom ECommerce Development, integrate trust badges into your website design for added reassurance to customers that their transaction is protected by authorized parties. These should typically be displayed near the checkout.

8. Increase website loading speeds

Slow page loading speed is one of the main causes of high bounce rates. If it takes your website more than three seconds to load, customers are quickly becoming impatient and you must improve website performance by increasing page loading speeds. But how? pageSpeed insights is a helpful way to test the loading speed of websites, diagnose potential issues, and offer possible solutions.

Simple steps can make an improvement possible

Optimizing Images, Reducing Plugins, and Cleaning up Themes & Frameworks, using CDN to Optimize your Homepage on the Best Hosting Platform and with the fewest redirects possible to get optimal page performance from different devices, is vital.

These days, people don't just rely on laptops or computers for browsing; many prefer doing research using tablets and smartphones. Thus, mobile optimization is necessary.

Your aim here should be to test and optimize your website so it works seamlessly across a range of devices - this ensures you won't alienate customers by providing an optimal experience on mobile and tablets.

10. Propel yourself with SEO

Search engines are the primary driver of web traffic; according to The Conversion Guru, only 10% of web users make it past the first search result page.

Search Engine Optimization doesn't just apply to search engines like Google or Bing; your on-site search function often marks the initial step of the purchasing process for website visitors, making it essential they easily locate what they're searching for if they are to convert and purchase something. When they can quickly and easily locate what they're searching for, conversion rates increase substantially.

Customer search results should be easily filterable according to different metrics and available as filters for customers to navigate their way through multiple search results, making conversion easier and increasing conversions faster. Filters allow them to easily sort results based on criteria relevant to them - this makes for more conversions!

Conclusion

Custom E-Commerce Website Solutions that are effective can increase conversions and contribute to your online success. No creative skills are necessary - all that is required is having a dedicated website development team on your side!

The above 10 tips will help enhance your website and enhance user experience, so we hope they prove useful in some way.

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Created on Jun 8th 2023 01:04. Viewed 271 times.

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