Three significant metrics to assess the success of your mobile app

The mCommerce industry is on a constant rise and more brands want to build apps now. The advent of online app creators like AppMySite has made it easier for businesses to accomplish this feat.

However, it is not just enough to create and publish your app on the stores. You must keep a track of its performance, likeability and popularity.

In order to do the same, you must be aware of the metrics that signify its success. Let us explore the article further and find out more about these metrics.

Key parameters of success in the app industry

There are several parameters of tracking and measuring the success of your app. While you can have few customized ones for your own app, many KPIs (Key Performance Indicators) remain the same.

The primary success and performance metrics are:

#1- App performance metrics:

The ways in which your app is performing, unravels its potential of making a mark in the app industry. By finding quantifiable data for the same, you can turn the cards in your favor.

For instance, the number of subscriptions, registrations, upgrades, abandonments, growth rate, etc., tell a lot about how your app is performing in the mobile industry.

#2- User engagement metrics:

Your apps' success can be directly proportional to the number of users that interact with your app. It also depends upon the number of customers that commit to a desired and profitable action.

Therefore, the statistics telling you about the number of downloads, installs, uninstalls, active users, average session time of users, etc., can give accurate data about the popularity of your app.

#3- Finance and ROI metrics:

The ultimate purpose of any business is to make money. The monetary gains, profits and ROI (Return on Investment) generated through your app tell a lot about your success.

This gives you an insight into the conversion potential and earning capabilities of your app. It also enables you to set new financial goals.

Detailed Read: A complete guide to measuring app performance with actionable mobile app metrics

Build an app if you do not have one yet!

Evidently, the emergence of apps has made the web market more profitable for businesses. In fact, it has become almost mandatory for brands to complement their business with a website and then an app.

If you already have an app then go ahead and measure its success based on the metrics discussed above. But if you do not, then build one first.

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Created on Jul 8th 2020 07:49. Viewed 325 times.

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