The Nine Recruitment Tools for Candidate Outreach you should be using

The nature of recruitment is changing. Job ads are becoming less and less effective, as recruiters take an almost marketing-style approach to direct outreach. To be able to make the most of this new direction in recruitment, it’s important to leverage the right set of technology tools that will help you reach the right people.

HRM Resolutions published an eBook of the 40 best or affordable free tools on the market that will most benefit recruiters (you can read it here). As a shortlist, however, here are nine of the absolute best:

1) Outreach: It’s right there in the name. Outreach features the popular A/B testing marketing tool, allowing you to test the effectiveness of your outreach language, and the platform also synchronises with Salesforce, allows you to schedule automated follow-ups, and delivers analytics that help you fully understand the effectiveness of your activities.

2) Assistant.to. This completely free tool allows you to schedule meetings with complete ease, while automatically adjusting for time zones within your email inbox. This function is really useful for when your outreach activities are into overseas markets!

3) ToutApp. This simple application allows you to know when a candidate has viewed an email that you’ve sent them, or clicked on the links in your communications. You want to know if a candidate is enthusiastic enough about the job to do the reading and research – ToutApp does that for you.

4) Yesware. Yesware is another handy tool for measuring just how engaged a candidate is in the emails and communications that you send them. Additionally, Yesware has a function that allows you to “click to call” from directly within your inbox, smoothing the follow-up process.

5) Cloze. Cloze is a nice, simple relationship management tool that will help remind you of what interactions you’ve had with each candidate. This includes social media interactions, so you can tell, at a glance, just which candidates you’ve been communicating with the most frequently, and around what topics.

6) Hootsuite. Social media is such an important part of vetting a candidate now, and Hootsuite pulls the full wealth of information available through social media into the one place. A unified inbox and the ability to set up custom streams allows you to create a truly customised social media experience, which makes it ideal for tracking candidates and the interactions that you have with them.

7) Mention. Mention is ideal for automating the monitoring process. It’s a tool that will immediately alert you when a particular keyword is used, allowing you to stay on top of all social media interactions that matter through the recruitment process.

8) Perfect Audience. When you do want to invest in some spending to help push along recruitment, Perfect Audience is the ideal tool for you. It allows you to bring together all of your retargeting advertising into one single application. What is retargeting? It’s advertising that is displayed for a user after they’ve been to your website, and then moved off it. Retargetting attempts to re-engage them, and bring them back.

9) Facebook Ads. Facebook Ads have the lowest cost of entry for advertising, and one of the largest potential reaches on the Internet. Set your budget, tailor the audience for the campaign (and you can get very specific if you’re looking for a particular set of skills), and then the campaign is away. It’s as simple and straightforward as that.

Be sure to grab the eBook for more technology tools available to recruiters, as well as other useful information, including:

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