The Link Building That Works: New Forms of Link Building (Part II)
by Appdevelopmentcompany Seoservice app development company, seo servicThat said ... What really works now?
We
anticipated at the beginning of the article, the quality premium over quantity.
In this sense we must choose pioneering platforms in our sector, in our own
language and that have not been penalized.
The guest
blogging (or participating in external platforms with articles) every time
works better. Logically you must choose Web sites that are of quality
(language, subject matter and so on). Thanks to the guest blogging you will not
only receive a new link but also, you will reach a new audience improving your
diffusion.
Social link
building has gained importance with the latest updates from Google. The reason?
Because day by day the number of users and the time devoted to these media
grows. In addition, these users give much value to the votes and comments
posted by other people. How can we take advantage of social networks in SEO
positioning?
·
Creating our own profiles in the main social
networks from which we promote our content. Also, in some of these profiles
(like Pinterest and Google Plus the link will be dofollow). As your authority
grows your profiles will have greater value.
·
Facilitating users to share our content
including buttons of the main social networks in our entries, pages, product
tabs and so on.
·
Building a community around our brand prone to
sharing and linking our content.
·
Participating in groups and communities with
professionals and profiles of our sector, likely to share our publications.
The
naturalness of both domains and anchor text (or link text) is now key for our
actions to work avoiding being penalized. Taking it to the extreme, it would
not be natural for a page to receive 2000 links with the same anchor text from
a single domain.
Therefore,
you must diversify the link text as much as possible. Do not always use the
keywords you want to position, use semantic variations, and call to action of
type "click here", the name of brand and so on. And, finally, content
is one of the most important link attraction sources. Quality content, value,
trend, fun or even controversial will be more likely to attract links
naturally.
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Created on Dec 31st 1969 18:00. Viewed 0 times.