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The Importance of Search Engine Optimization
by Ross Barkely BloggerAlmost everyone who owns a website involved in e-commerce (selling something on the internet) has heard the term SEO (Search Engine Optimization). In essence, SEO is the process of refining the keyword articles and Meta tags of a website URL to gain increased position in the "natural" search results of a given search engine when someone varieties in a keyword lookup in the relevant specific niche market. There is, however, a big difference between SEO and search engines optimization, the latter being far more important to the survival of any online business.
When someone performs optimization for a particular website, they take the needed steps to ensure that the ranking of that URL is improved in that particular search engine. What some people do not realize is that there are roughly 200-220 different such engines on the internet and each provides its own unique criteria for ranking web pages in its results.
The importance of SEO is that this process involves reworking the keyword content and Meta tags of a given URL and creating external links to that URL that will result in higher page ranking irrespective of which engine a person uses when typing in their keywords. To know this concept, one should use two or three different searches on the various engines and type in the same keyword(s) on each one. Compare the results. Any URLs that receive nearly the same ranking across the panel have received search engines optimization services. Those that rank high on, say, Yahoo but not the others have only been optimized to that one set of criteria.
Ideally, if a website owner pays someone to perform SEO services for his site, he wants to receive search engines optimization so that his URL will be seen no matter which engine is used by the potential customer.
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About Ross Barkely 
Blogger
96 connections, 0 recommendations, 275 honor points.Joined APSense since, January 2nd, 2014, From Mumbai, India.
Created on Dec 31st 1969 18:00. Viewed 0 times.
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