The Graphic Design Basic Principles To Enhance Your Content Presentation

by Contizant Consulting Digital Marketing Company

Color is an essential design component as it dictates the look of the design. The tones and shades of colors you choose will define your brand’s logo. For this reason, you need to be careful about the colors you choose. It is always helpful to have a fundamental knowledge of color theory. For instance, the neutral tones and gold produce a feeling of decency and sophistication. The bright colors signify joy, and the blue color exudes an aura of peace. Color palettes can help you in creating high contrast and also enable you to compliments the component and elements. If you have been searching for the best graphic designing services, then you have come to the right place. These are some of the basic principles that can help you in getting your presentation right.

Negative Space

The space in between the components that gets left blank can get creatively used. This negative space can add up sophistication and help in arranging the elements in your graphics. It also enables to highlight the focus on a particular component and add great composition and element placement in the graphical image.


Typography has a significant impact on how the world sees your content. Sometimes all that is required is an influential typo design. Creating interesting typography can help to execute your vision and deliver it to the audience stylishly.


Contrast is one of the most interesting aspects of design. It helps to spark interest as it based on a difference in the components such as light and dark, big and small, new to antique or old. Contrast attracts the attention of the viewers as the opposing design ensures each element is visible.


Proximity enables you to create a relationship between similar elements. These do not require grouping; you can connect them visually by using same colors sizes and fonts.


The graphical presentation requires your elements to be aligned as it gives it a proper order and structure. An aligned appearance of the images, text, and shapes eliminates the unstructured look of the graphics in the picture.

Visual Hierarchy

The visual hierarchy creates the serial order of the most important elements or messages in your graphics. You can create a visual hierarchy by highlighting the text and increasing the font. You can place some design elements higher than the other less relevant ones.

Contizant Consulting is the best web designing company in USA that provides reliable and professional graphic design services to their clients at affordable rates.


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Created on Aug 28th 2019 06:02. Viewed 85 times.


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