Articles

The best title & description for a business directory listing

by Louie E. PR Manager

Making your business stand out and attract clients is already a job hard enough when you cannot figure out how to do it. Despite having the right resources, it is hard to taste success by utilising them.

For instance, even if you found the best free business directory in the UK, you may not get proper results from your listing. It is because of the listing title and descriptions that you are not being able to optimise.

How to write a top-notch title and description for a business directory listing?

Check out these tips below to crack the best title and description guide.

Keep the title concise and unique

Let’s get straight into the important points to keep in your title:

  • You must avoid redundancy and create a unique title.

  • Keep it concise and put the most important keyword towards the beginning.

  • People instantly must understand what your business or service is all about.

  • Your keywords must be relevant to your website URL.

  • Avoid all CAPS as it makes your title long.

  • The ideal title format is (name of your business x service x location). For example “Peter’s Car Service in London”

Descriptions must be short and crisp

Descriptions must enfold your details without being overwhelmingly long. Here are some tips to describe your best parts within a few sentences:

  • You must start with your business name and where it is based.

  • Then briefly highlight your services.

  • Highlight any speciality or strength that can make you stand out.

  • If you have any special offer for a particular product or service, highlight that at the beginning of your description.

  • Avoid ornamental words which can make your description unnecessarily long. Instead, use sensory and intriguing words like “one-stop,” “expert,” “multiservice,” “under one roof,” etc.

Your logo and images are important

Many businesses do not pay attention to putting their logo in their business listing while signing up for a free business directory in the UK. However, a logo impacts the listing as it creates the first impression. Customers may not find your business credible enough or may not recognise it without a logo. The same goes for images. Putting up images of your products, storefront or business place increases your credibility and authenticity to your visitors.

Sell your best features and strength

Keep in mind to put your strength and best features ahead when you are setting the basics. Your title is the first thing your customers will notice in your listing. On the other hand, the description tells them that the service you have is the one they are looking for. In addition, the description is the ideal place to let your customers know what is unique about you. So, utilise both of these mindfully and put your best services or discount and offers to attract more audience. 

All your contact details must be there

Your contact details must be well accessible to your customers when they go through your listings. Often customers get intrigued by the product details in the description and call the seller in person. It gives you a chance to convince them with your own effort and ensure the conversion. Therefore, make sure your customers can reach you by putting clear contact details in your description.

Add what your clients search for

How do you know what products or services you should focus more once after finding the best online directory from the UK directory list? This is where your clients' search comes into action. You must conduct rigorous research on what the customers are looking or searching for in your industry. If those few in-demand services are aligned with yours, you can choose the ones to focus on and try to make them the best sellers.

Ask loyal customers for reviews

You often visit restaurants or other places and get a notification to rate them right after leaving. Be it a small or large business, everyone values their customers’ say and wants their review. Not only do the ratings and reviews help them to substantiate their business but identify the room for improvement. Therefore, you must approach your loyal customers for their testimonials once you gain a few of them.

Finishing it up

Tips and tricks like the above-mentioned ones can really help a business listing gain the right attention. However, not many experts want to disclose these secret tips when you put up a listing in a free business directory in the UK.

Therefore, we brought you these techniques that can help with an effective title and description for your business listing. These not only help in increasing organic clicks but also improve your conversion.



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About Louie E. Innovator   PR Manager

15 connections, 0 recommendations, 62 honor points.
Joined APSense since, September 6th, 2022, From London, United Kingdom.

Created on Nov 2nd 2022 07:56. Viewed 170 times.

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