The Best Content Marketing Strategy For Dropshipping

by Adam E. A father and a brother

The Best Content Marketing Strategy For Dropshipping

Content marketing is extremely important for every small business, because it builds trust and traffic in a compounding way which drives better and better results and value over time. So, the thing is you need to be super consistent and committed to your content marketing strategy.

1. Discover the topics that are going to drive your content marketing strategy

What I mean by that is when you're coming up with topic ideas, think about the questions that your customers have and your prospects have. Particularly when they're in the research phase of trying to determine if they should be working with you or somebody else, or making any kind of buying decision at all. What are the questions that they ask during that research phase? Those are your topics. So, do some research on that. Spend a lot of time. Ask your employees what they think the commonly asked questions are and start making a list. The goal should be to have a list of at least 52 topics, that way you have a strategy that’s going to last an entire year if you post one piece of content per week. If you dig deep, you can come up with 52 questions that your customers ask, and those are all great content marketing titles to start and build content upon (ie aliexpress best sellers, dropship spy, etc).

Once you figure that out make sure you SEO optimize those, and what I mean by that is how does people search those things on Google? Figure out what that is and make sure your title is written the exact same way so that it ranks higher on search engines like Google or social media sites like YouTube. One way that you can do this quickly is start typing the idea into the Google search bar and it will auto-fill bunch of ideas there. Those are all the commonly searched and popularly searched ways that people type that stuff in. So, just find one that makes sense for your topic and write that down. You can also do that same trick or that same hack on YouTube. There's a search bar where you start typing in. It auto-fills, those are your ideas right there. Then there's also a Chrome extension called Keywords Everywhere which works really well too. That way when your searching on YouTube or on Google, it’ll give you all these additional ideas on the right-hand side on the Google search page when you use this Chrome extension. So, those are some ideas to get you started, but really work hard to come up with 52 topics for the year.

2. Create the content

Once you've determined your topics is to actually create the content. Now, creating the content comes down to this: you have to schedule it out. So, when are you going to create this content? Are you going to do it once a week? Who's going to do it? Are you going to do it yourself? If so, you need to make sure you schedule, block off some time so that you can do this, and if you have somebody internally doing it, you need to make sure they're held accountable to it. So, think about that stuff. Now, with regards to content, you’re going to want at least 1,000 words of content for each of these topics, some nice visuals and images to support that content, and preferably a short video that summarizes the content. If you do that for each content idea and topic, 1,000 words, visuals, and a video, you’re going to have a rate, a great content piece that you're going to be able to build this strategy upon.

3. Post your content

After you've created your content on a weekly basis, or whatever your cadence looks like on that, upon your date that you've scheduled to push this content out, make sure that you get it posted on your blog or your website, on a page on your website so that it's there. Also, share it on social media, on the relevant channels that make sense for your business, for your consumers and your customer base, and then also e-mail it to your customers, and then a relevant list from your CRM database that makes sense, or if you have an automated journey of e-mails, add it to the end of that journey. The key here is don't just create the content and then post it in one place like your blog. Content marketing these days is multi-channel. So, post it on your website, SEO optimize that, or in your blog, post it on social media on the relevant channels that possibly links back to your blog to read the rest of the content, and also, the short video that you make, make sure you post that on YouTube as well, and your social media, and then e-mail it out to all of your relevant leads and contacts in your CRM database.

4. Promote your content

Obviously, putting it into your website and SEO optimizing the content so it ranks on Google is going to drive some traffic. Sharing it on social media's going to create some reach and visibility there, some traffic. And of course, e-mailing it is going to get eyeballs on it and traffic back to your website. All those are going to happen in the organic sense and help you out, but allocate a little bit for paid also to boost on social media, to drive some paid traffic to it. I would recommend just adding this content as an ad into your retargeting campaigns. Beauty of that is people that're, that've been past visitors to your business are going to be seeing continual, updated content via remarketing across all the social media sites, Google search pages, and those sorts of things, which is going to keep you top-of-mind and keep your ads and your messaging from getting stale. And it's valuable messaging, right? It's actually adding value and teaching them stuff because you're answering these key questions. It's going to help take more of your retargeting traffic and convert it into customers, which is going to be an end goal. And also, retargeting is much cheaper than general paid advertising, so it's just the best way to do it all around to promote your content.

5. Commit

Make sure that you commit to your content marketing strategy. Committing 100% takes less energy than committing 98%. So, just fully commit to doing it. Here's the thing, if you want to be competitive today, this isn't something that can be skipped. It's not a choice. So, either you need to do it, somebody internally at your business needs to do it, and if you or somebody internally can't do it, you need to hire somebody to do it. Hire somebody like us - SaleSource, we'd love to help. The bottom line is that you need to do it. So, make sure you commit to a content marketing strategy. Think about your topics and start to execute the game plan.