The Basics of Inbound and Outbound Marketing

by Kristen White Blogger Inbound and outbound marketing are popular lead generation techniques with companies because they drive prospective customers to their website. This is why top a digital marketing agency in Phoenix recommends including both inbound and outbound marketing in all its campaigns.
Inbound marketing focuses on broad lead generation and outbound marketing is used to complement inbound marketing efforts by targeting specific customers a business wants to attract. This is how the inbound/outbound marketing process works.
Inbound Marketing
In the past few years, traditional marketing has been combined with inbound marketing to generate better-qualified leads. Inbound marketing activities are mainly web-based and focus on positioning the company on search engines so prospects can easily find it when they query a search engine. According to the top inbound marketing agency in Phoenix, this is the best way to attract prospective customers because you know they are searching for the products and services you offer.
Inbound marketing has also been proven to provide a 60% higher return on investment than outbound marketing strategies alone. This is mainly due to the fact Inbound marketing is long-lasting and focuses on developing customer awareness, engagement, and brand loyalty.
Outbound Marketing
On the other hand, the goal of outbound marketing is to target specific customers. In fact, all outbound marketing techniques are used to generate sales leads which are then followed up on by sales representatives who work to convert the leads into customers.
A top digital marketing agency in Phoenix uses different approaches depending on the venues. For instance, they might use TV or radio, schedule face-to-face meetings, or create personalized email messages.
Why Outbound Marketing Works?
Outbound marketing works because customers respond to different forms of advertising. For example, many older customers are more responsive to outbound marketing because it is what they are familiar with. They would rather watch an advertisement on the television or read a flyer or brochure they can refer to when they contact the company. 
Many younger people have been raised in the world of instant gratification. Inbound marketing is delivered via technology and they immediately see the information on an electronic device such as a tablet or smartphone. The change in how companies market their products and services continues to evolve because new digital marketing technology continues to offer additional ways to reach new customers.
Outbound Marketing Techniques
PPC (pay-per-click) Advertising
PPC entails paying for advertising on search engines such as Google, Bing, or Yahoo! Your advertisements are visible to prospective customers who are searching the Internet for products and services using keywords related to your business. The PPC ad is displayed alongside organic searches and displays high-value content that is related to the keyword searched. This form of advertising can also be used on social networks such as Facebook, Twitter, and LinkedIn.
Direct Mail
There are different arguments on the effectiveness of direct mail but if combined with other marketing tactics, it can be very efficient in terms of reaching and engaging your audience. Its success can be attributed to inventive and targeted messages, which make it easier to engage and keep a customer's attention.
Combining inbound and outbound marketing tactics has been proven to provide the best coverage and generate high-quality leads that your sales team can convert to customers.

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Created on Jun 1st 2020 02:56. Viewed 456 times.

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