The 4 Necessities of Any SEO Article

So what are absolute necessities when it comes to constructing SEO content?

Adequate Keyword Research

Before any content is created or any form of content plan is produced, you must first do your due diligence where keywords are concerned. What does this mean?

The keywords that are set to optimize your content are key. You must decide as an organization what search term you wish to be associated with. We will use a car valeting service in Liverpool as an example. The Valeting service must decide whether they want to be associated with the term ‘car valeting Liverpool’ or something different such as ‘car cleaning Liverpool’. These subtle changes to keywords can have a drastic impact on a campaign’s effectiveness.

Organisations must also decide the location that they wish to rank for. Liverpool may be the choice for this company, or possibly the whole of Merseyside. At this point the end of the term will be changed to Merseyside rather than Liverpool. When it comes to SEO Warrington campaigns research is everything.

Implement Your Keywords Effectively

Keyword research is crucial, but if these terms are not properly implemented then the research will be wasted. To properly utilise keywords, you need to again research what the most effective way of optimising articles is.

Through research you will find out how many times you need to use your keyword and where. A couple of free tips: Your keyword should always be in the first and last paragraph (preferably the first and last sentence) and in the meta tags.

Write Something of Value

Although it is important to ensure that you are constantly producing SEO Warrington rich content, it is also crucial that the blogs, articles and other content you are producing are relevant and of good quality.

You may attract more visitors to your website through SEO, but it is important that once they reach your website they have engaging and effective content and copy to read.

Make Sure It’s the Right Length

SEO Warrington professionals have long debated the optimal length for SEO articles. The reality is that outside of Google, nobody entirely knows what the policy on optimising articles based on length is.

It used to be that shorter articles of around 300-450 words were optimised but in more recent times, Google has begun to require longer length articles of 600-1000 words.

More than anything it is important that the length of your article matches the subject matter. Trying to spin a 200 word article into 800 words is off putting for both search engines and visitors to your website so it is vital to choose broad subjects for longer articles.

How Warrington Web Design Can Help You

Warrington Web Design runs SEO campaigns on behalf of our clients on a regular and one of basis. Our content writing team and SEO experts work in close proximity to deliver the most engaging, optimised content. Get in touch today for a quick chat about your options when it comes to SEO Warrington.

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Created on Jan 3rd 2018 03:01. Viewed 341 times.

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