Articles

Technology Every Real Estate Agent Needs To Get Ahead Of Competition

by Zayyan Ali Marketing Manager

Being on the top of the real estate market is every real estate agent’s dream come true. Though there are mentors to guide newcomers in the industry, still the modern technology has made sure real estate agents have what they need to not only survive the competitive market but also to exceed their peers in lesser time. Now in the era of technology, different companies in the market have made it their business to facilitate agents get ahead of the competition.

Smart Speakers

A smart speaker is a wireless speaker that agents can use to make any of their queries answered. A smart speaker is an intelligent device that uses Artificial Intelligence, Machine Learning, Speech Recognition, and other tools to make judgmental decisions and analysis. A real estate agent can use a variety of smart speakers as their personal assistant to help them manage their day-to-day tasks, schedules, meetings, and visits. Smart speakers are also called Voice Assistants for their features like these.

Contrary to popular belief that smart speakers only control home equipment, different tech companies have now made smart speakers “Smart” enough to be used as a voice assistant by agents. Agents can easily use Amazon Echo and Google Home to answer questions like “What is the best Palm Jumeirah Property for rent?”  “When is my meeting with Mr. XYZ scheduled?” and get appropriate answers. They can also use smart speakers to check the weather, get directions and help navigation, set appointments and schedule visits and much more. With Voice Recognition and Voice Command technologies expected to grow by leaps and bounds in 2019, an investment in a smart speaker is a good decision.

Use Augmented Reality               

Augmented Reality is now the latest technology implemented in the real estate industry to ease an agent’s life by providing Virtual tours to the concerned or shortlisted property under consideration. It not only saves an agent’s time but also saves the time a buyer would take out of their busy schedule to physically visit the property. Curate is one of the applications in the market that uses augmented reality to virtually stage a home without listing it. The app can also be used to eliminate the staging process from the picture. Curate can be used by buyers to visualize themselves virtually inside their shortlisted home and look at the design possibilities, allowing an expat living in Europe to not only search for Palm Jumeirah property for rent but also visualize themselves in it.

Listing Promotions

For every agent who wants to succeed, listing promotions on social media is crucial. As much as it is helpful for an agent to mark their place, it is a tiring process and does demand a lot of time. Thankfully, there are tech companies out there that are ready to do it for them and one of the most famous ones is Homesnap Pro. Homesnap Pro provides services to agents to set up ad campaigns on different social media like Facebook, Twitter, and Instagram etc. The method of generating and automating these campaigns is easy and does not require any rocket science to master. The software solution also notifies agents about when they need to promote their listings.

Another worth mentioning company is OutBound Engine. The company provides services of an entire Marketing team to an agent and other individuals with small business. Using this solution, agents can focus more on individual client while their marketing team does all content writings, market research, planning and promoting their content to their network using social media campaigns and emails.

Street Peak App

Street Peak is an app developed by Realtor.com. Using this app, agents can simply point their phone to the property to get all its information. They can also fetch information regarding neighborhood if the app has it stored that can be used to further enhance and simplify an agent’s efforts.


About Zayyan Ali Freshman   Marketing Manager

14 connections, 0 recommendations, 46 honor points.
Joined APSense since, July 4th, 2019, From Dubai, United Arab Emirates.

Created on Jul 8th 2019 12:20. Viewed 162 times.

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