Beacon Technology – Redefining House Hunt
by Zayyan Ali Marketing ManagerWe live in an era where technology has redefined every
course of life. Be it transportation, medicines or simply communication,
technology has changed things from what they used to be a few years ago – and
real estate is no different.
Though real estate has been notably slow to experience
these changes, implementations of modern techniques like Big Data, Internet of
Things and Artificial Intelligence has taken residential real estate house hunt
from what used to be a tiring and demanding process, to something as easy as
tapping a few times on a smartphone.
Beacon
Technology
Beacon is one of the latest and rapidly developing
applications of Internet of Things on house hunt. Beacons are Bluetooth based
devices that can be mounted anywhere. These devices sense data from their
surroundings, convert the data into meaningful information and transmit that
information via Bluetooth. Real Estate is using Beacons for these 3 main
purposes:
Property
Discovery
Beacons can be used to notify potential buyers when they
drive past a property. It can be done by placing a beacon-based device inside
the property or within certain radium from the property and the devices will
gather and transmit information to all Bluetooth enabled devices that come in
their radius. While the user can get notified instantly, they can click open
the notification and see all relevant information including a virtual tour of
the property and even schedule a meetup with the seller.
Consider a potential buyer who wants to buy property in Jumeirah, drives past
an apartment that has a beacon-based device installed, they get notified
instantly, they schedule a meetup right away, resulting in a perfect property
match being targeted towards the most accurate property buyer. Beacons can also be used by realtors to be
placed in their offices so just in case all agents are busy attending
customers, new walk-in clients can still get the required information.
Engagement
In Property
Digital marketing is the essence of real estate these days.
Using Beacons, sellers can attract potential clients towards a virtual 3D tour
to the property which would be a great signal that the developers are using the
most cutting-edge technological solutions in their projects, increasing the
probability of clients getting impressed. Also, these tours are completely
in-house, means the buyer does not have to take the time out to physically
visit the property.
Making spontaneous calls to the user is also a great feature
provided by Beacons. For real estate agents, calling the right client at the
right time is a good chance of striking the deal, if they fail to do so, they
might miss the chance to secure the deal.
Another impressive feature could be pushing notifications
about certain property extras like swimming pools, golf courses, gyms, nearby
best schools and so on. For example, notifying clients about best restaurants,
cafes or fitness centers near Jumeirah could be useful if they are interested
to buy property in Jumeirah. Off-course no one would break a deal for not
having these notifications, but it will go a long way in impressing the client.
Analytics
Thanks to the ability to store information, Beacons have
an ability for users to perform analysis on the historically saved data. Using
beacons, realtors can easily train the applications about certain types of
users, their preferences in property as well as area. Using this information,
the applications can be better trained at learning about property appreciation
and/or depreciation in a certain area based on user experiences recorded and
hence more accurate property suggestions can be given to potential buyers.
Using heat maps of the plot, realtors can make sure no
important area goes unnoticed by the buyer. They can also use it to notify
important highlights about that area in the tour. Also tracking the number of
feet entered or left the premises can be a good indicator of activity in the
property.
Sponsor Ads
Created on Jul 15th 2019 12:44. Viewed 780 times.