Take your e-commerce store to the next level by using Shoppable videos.

by PRC Agency PR

Shoppable Videos Are The Future Of E-commerce:

Shoppable videos are the future of the e-commerce business. With the ability to seamlessly integrate purchase links into the video content, shoppers can now buy products without ever leaving the comfort of their homes.

The only downside is that these videos are incredibly dull to watch. After just a few minutes of mindless scrolling, most people are ready to click away

If you're looking for ways to take your e-commerce store to the next level, you should consider using shoppable videos. Below are the few advantages of using shoppable vidoes.

1. Stand Out From The Crowd

2. Attract New Customers

3. Enhance Your Brand Identity

4. Increase Customer Engagement And Conversions

5. Improve SEO

Shoppable Video For Next Generation Customers

Gen Z is looking for something more than a traditional advertisement when they decide what to buy. They want to be inspired throughout the entire funnel with seamless shopping experiences they feel relevant and personal. Brands should also make an effort to entertain and engage with them, which companies should do through omnichannel commerce opportunities. Many live shopping platforms have already taken advantage of this.

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Tik Tok

Instagram

Shoppify

Videowise

What Companies Are Already Using Shoppable Videos?

Some of the world's biggest companies are already using shoppable videos to drive sales and engagement. These include fashion brands like Burberry and Rebecca Minkoff, as well as beauty companies like Sephora and Birchbox.E

Retailers like Target and Macy's are also beginning to experiment with this new format. And it's not just limited to big businesses – even small businesses are finding success.

-commerce is constantly evolving and fluctuating. For example, video consumption has never been higher than it is today. So it's crucial to modify the approach based on current patterns and concrete trends.

For example, China has dedicated shoppable video apps with just videos in them. It is essential for e-commerce stores and companies to be a part of this evolving change as soon as possible before it's too late.

If you wish to grow your e-commerce sales check out our Shoppertainment blog that could help you grow your business.

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