Six Reasons Behind the Success of Online Advertising

by Dan Pillay Owner

With enormous free resources online, people tend to think that everything including advertisements must be free. It is true that there are plenty of uneasy ways to advertise online without paying a penny. Yet, since time is also one of the most important factors for advertising, there are several reasons why paid search advertising tactics are more successful than free ones.

Effectiveness of increasing traffic

It is obvious that free advertising tactics have no guarantee in increasing traffic within an instance. On the other hand, numerous trustworthy platforms such as the adwords agency Broadplace offer exclusive insights which show immediate results.

With paid advertising services, the target website will pop up at the first page of the search results of the targeted search engine, thereby boosting traffic rate instantly. Such services also control and manage how and where the advertisements are displaced, creating a positive feedback loop to boost online traffic.

Long-term boost of traffic

The use of free advertising tactics is actually more time-consuming than that of paid services. It is harder to maintain the traffic rate in a long run. On the contrary, clients can control their paid ads in terms of paying for click per day or per month. Everything is on demand and controllable.

Personalised advertisements

Nowadays most of the advertisements are tailor-made. Truth to be told, consumers tend to spend more time to take a look at the personalised advertisements because these advertisements are made according to the browsing history of the consumers. Paid services allow advertisers to change, edit, test, and optimise the advertisements with flexibility.

Availability of trail campaigns

Since it is a paid service, it means that advertisers can try different online advertising campaigns before using them to attract their target audience. Instead of wasting months to use the wrong tactic of advertising, paid services allow rooms for advertisers to amend their tactics.

Observable results

Free advertising is rather artificial because one has to spread the message manually. Results are ambiguous because no one knows how many people one can reach if statistics are not available.

On the other hand, paid ads always deliver relevant results as they are often linked with the main online search engines in the world. With algorithms to boost the performance of the paid ads, target audiences tend to find them more attractive because of the nature of “sponsored content”.

Measurable records

Certainly, paid services provide a more systematic way of analysing the paid reach for every post published on social media or websites in general. They are also more cost-effective because of the accuracy of analysis. Advertisers can change their tactics in accordance with the available statistics.

In a nutshell, free advertisements are not truly free. The industry of online advertising is a huge success because of the rapid development of technology, not to mention how big data drive the advancement of how advertisements are placed more effectively and efficiently without problems.