Getting Your Business Blog to Trendby Dan Pillay Owner Many business owners are aware of the benefits of having not only an attractive website that can draw in customers, but also a well-updated and well-written blog in which topics relating to the industry are covered. Blogs such as this help drive traffic to their websites and also help establish such businesses as leaders in their field, which will also drive business to them.
However, there is little point to having a business blog if it is not being read, and no one is consuming the content. As such, many business owners struggle with not only keeping up with a blog but also getting adequate attention to the content that is being created on such a platform. Few things can get a business more attention than one of their blog posts going viral over the internet – driving hundreds if not thousands of people to their business. There are simple ways to get your business blog to trend, some of which are as follows:
Make use of SEO
Search engine optimisation, or SEO as it is commonly called, is the process of inputting certain keywords into written content to make it more visible to search engines. This is because when consumers are looking up information on the internet, they are more likely to search using certain phrases or keywords, thus, having them within your blog post makes them more visible.
Feel free to hire a firm such as Broadplace for SEO services to make sure that you are using the best SEO practices available in order to get the best results. If this is done well, your blog posts will be showing up at the top of various search engine results, which will lead to more traffic to your website and hopefully more business for you.
Use catchy headlines
It is one thing for your blog post to show up in search engine results, and it is another for a consumer to feel compelled enough to click on your headline compared to the dozens of others they will be bombarded with. To give your content the best chance of getting any attention, use catchy but relevant headlines that are sure to draw an audience in.
It is important, however, to avoid resorting to clickbait headlines that have little to do with the actual content as this is more likely to turn people away from your content and might even get you flagged for misleading the public.
Cover Trending Topics
One of the ways to make sure that large audience will see your blog posts is to make sure they cover topics that the majority is looking for at the moment. For example, if a new practice is taking shape in your industry, make sure to cover it on your blog as more people will likely be searching for it and more people are more likely to see your blog posts.
Make sure to cover the trending topics while they are at the peak of their popularity, usually within the first few days of the story making news of this will be the best time to capture audience attention.
Getting your business blog to go viral does not have to be a herculean task as it can be done in a few easy and practical steps such as the ones above.
Created on Jun 18th 2019 06:27. Viewed 60 times.