Singapore Experience Design Company for Engaging Brand Engagement

by Untitled Project AR/VR, 360, Projection Mapping

Delighting experience design elements have a huge impact on brand perception, customer satisfaction and conversation. It is important for the businesses to engage the customers in the experiences they find valuable. Experience has a strategic role in designing customer services, products and interactions. Designing service experiences is a multidisciplinary affair. Alongside designers and developers of all flavors, a Singapore experience design company needs people with a knack for business innovation and management.

A trusted Singapore experience design company works on the projects keeping the below principles in mind:

1- An engaged customer is worth more than a loyal customer of the brand.

2- To keep the customers engaged, a product or service not only needs to be relevant but also provide value to the user.

3- It is expensive to acquire a new customer. So, it makes sense to grow value for the existing customers of a business and retain them.

While creating experience design, expert designers of Singapore Experience Design Company identify differentiated value and experiences for the users. Experience plays a key role in delivering the value over time and should be accounted for at the early stages of product innovation. Nevertheless, it doesn’t replace innovation, but complements the efforts. It doesn’t replace brand strategy either, but pushes beyond the traditional approach of defining a brand. The designers use the concept behind the brand to identify and define value for the users in a differentiated way.

Maximizing the functionality and desirability

Experience designers ensure that multi-media touch points that a user has with a brand provides them a pleasant and delightful experience. Instead of working long, secret hours to come up with their final masterpiece, experience designers often work in short and public development cycles. So, they may fail quickly and publicly. This way, the designers get continual stream of feedback, and thus are able to maximize the functionality and desirability of a solution in double quick time.

Experience designing tool

When starting on projects, engineers look at technical feasibility and business developers look at economy feasibility, while experience designers look at human feasibility. What is human feasibility then? It refers to a product that meets the real needs of the user. An experience designer documents a journey map that shows the sequence of events experienced by a user. It could look like a large comic strip or as could be as simple as a line graph in which X-axis is the time and Y-axis shows the user’s satisfaction level with the product or service. Journey map helps understand a new product through a fictional journey that doesn’t yet exist.

Transforming digital experiences

Being a leading Singapore experience design company, Untitled Project combines rigorous analytics with its deep functional and industry expertise to create experience design solutions that not only create value for the customers but also improve the bottom-line efficiency. Their experienced visual interface designers and architects leverage the best practices of user experience design principles for transformative digital experiences. They consistently build up your capabilities at every step of designing process by fixing up the complex operational and organizational challenges to deliver you great experiences.

Contact Untitled Project for your experience design needs and provide an immersive and engaging experience to your customers.