Scaling Your Google Ads Lead Generation: A Comprehensive Guide

Is your low-spending but profitable lead generation campaign ready for significant growth? If so, it might be time to scale your Google Ads account. Every Google Ads account starts small, but with the right strategies, you can turn it into a powerhouse of lead generation.  

Determining When to Scale 

Scaling is not about merely increasing your budget; it involves fine-tuning campaigns and generating more leads strategically. Before diving in, consider the following signs that indicate you might be ready to scale: 

Ways to Scale Your Google Ads Lead Gen Account 

When you're ready to scale, you can approach it in two ways: getting more from a single ad platform or expanding to new platforms. This guide focuses on the first approach, specifically on using Google Ads for lead generation.  

1. Target New Locations 

Once you've maximized impression share, expand the scale of your Search program by targeting additional geographies. For local campaigns, consider expanding location targeting beyond your current settings. 

Pro Tip: Use "Presence" instead of "Presence or interest" in advanced location settings. 

 2. Add New Keywords 

If you started your Search campaign with a limited set of keywords, scale up by targeting new queries. Look for related industry keywords, explore emerging search trends, and, especially if you're operating as an Internet Marketing Agency Canada, consider adding location terms to existing keywords. 

3. Optimize Your Spend 

Increasing your budget alone won't suffice. Monitor and optimize your spend to ensure efficient lead generation. Keep an eye on placements and consider excluding less profitable avenues like Search Partners and the Display network.  

4. Build Dedicated Landing Pages 

Enhance your campaign's performance by creating dedicated landing pages that are relevant, uncluttered, quick to load, and clear in copy and call-to-action. A high bounce rate on lead gen landing pages can signify a higher conversion rate.  

5. Test Landing Page Variations 

Landing page optimization is a powerful lever. Experiment with removing headers, ensure mobile-friendliness, use clear headlines, and include trust-building elements like customer reviews.