Recruiting: How to address new employees and new colleagues on social media

Many companies increasingly use recruiting videos for employee acquisition.

The benefit of a specific recruiting video in a social media campaign proved that

a large number of potential candidates can be reached. Human resources managers

and others can view the video at

https://screenpulse.de/blog/recruiting-video.php

Why are recruiting-videos more effective than traditional text ads?

Videos compared to conventional text ads particularly reach young talents and

digital natives being on social media in the first place. But to attract their attention

the video has to fullfill certain conditions.

What is important to effectively address new employees and colleagues with

a recruiting video?

With a recruiting video you are looking for committed new employees. This is usually

a completely different target group than with an image film. A recruiting video should

primarily persuade potential new employees to choose your company as a future

employer. The approach to video production must be geared towards this target

group.

What is the target group interested in?

In HR departments, people like to talk about the "soft skills" of the applicants,

meaning abilities and talents that cannot be expressed well in numbers, such as

creativity, commitment, motivation and diligence. From the point of view of those

interested in a job, companies also have such soft skills and they are particularly

important to applicants. These so-called soft factors are of particular interest to

potential applicants:

• Good working atmosphere
• Work-Life-Balance
• Team fun
• Flat hierarchies
• Opportunities for advancement and career opportunities
• Flexible working hours / flextime
• Flexible workplace design / home office regulation

These topics should be addressed in a recruiting video.

What about the style of the video?

One possible approach would be video testimonials. They are examples of everyday

work in your company and convey a lively impression of the corporate philosophy

and working atmosphere.

However explainer video with a humorous style have proved to be efficient especially

in social media.  Watch possible styles at https://screenpulse.de

So-called hard facts and cold company figures are out of place. To put it bluntly: How

much turnover you made in the last year, how many locations you have, that you are

the market leader somewhere is not the main focus for potential applicants. The fact

that there is a football table in your meeting room is perhaps much more interesting

for the applicant you are looking for...