Real-Time Email Content Tools In The Editor

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On behalf of the Campaign Genius team, I am extremely excited to announce that our partnership with BEE, putting real-time content tools at the fingertips of marketers in over 600 SaaS platforms. To quote Ryan Phelan, a well-respected leader in email marketing:

“Real-time email content has been around for a decade, but the adoption rate has been underwhelming, mainly because of cost and complexity. Campaign-Genius puts these game-changing capabilities within reach of marketers who previously couldn’t easily implement or justify the integration level of effort.”

The ‘Visual Toolbox’ is one of the first “AddOns” in the BEE ecosystem. Platforms that use the BEE Plugin email editor or landing-page editor can activate and configure the Visual Toolbox independently for their customers to use.

There’s a fair bit to unpack here. What I’ll try to do in this post is:

• Highlight the benefits of native real-time content.

• Explain how this AddOn fits into BEE ecosystem.

• Outline the key features of the Visual Toolbox.

• Touch on the Visual Toolbox implementation options for other (non-BEE) email platforms.

Lots of exciting stuff! Here goes.

Benefits of Native Real-Time Content

Last week my longtime friend and UPS driver Dan dropped a package at the front door. I was downstairs, but my phone popped up the delivery alert before he got back to the truck. We live in an increasingly-digital, ever-more-real-time economy. Pricing, inventory, deliveries and more are more tightly data-linked and real-time every day.

While email is the most widely used and most effective digital marketing channel, the vast majority of email marketing is anything but real-time. Campaign cycles typically run multiple days or weeks from initial briefing to final send. Organizations scramble to coordinate the marketing message — pricing, promotions, inventory and more — right up to the moment of send.

Because once it’s sent, you can’t change it. Right?

Wrong! Real-time content has been technically feasible within email for over a decade, as Ryan Phelan noted. Well-known brands like REI, Legoland and the DNC have driven dramatic improvements of key metrics — and email-team job satisfaction — with real-time content.

Adoption of third-party solutions for real-time has not gone mainstream or Main Street, though. A tiny fraction of emails use real-time content today. Perhaps it’s due to cost, perhaps integration and technical complexity, perhaps data cleanliness — or perhaps email marketers are just too stretched and busy to open Yet Another Tab.

The Visual Toolbox takes a different approach. It provides email marketers with a set of drag-and-drop, function-targeted tools, right within the email editor. Want to geo-target creative by state? Drop the creative options on the Geo tool, set landing-page links and state codes, and hit Send. Change your mind about Texas? Open the element in the email template, change the US-tx creative, and save. Every email in Texas will get the new creative on-open. That’s one of dozens of real-time possibilities to ignite your email ROI.

It’s a real-time world. Isn’t it time your email marketing went natively real-time? You can BEE there in under an hour.

How the Visual Toolbox AddOn Fits in the BEE Ecosystem

Well...it's a plugin-in-a-plugin, essentially.

BEE Plugin is a React web plugin, easily and quickly embeddable in your SaaS application. The Visual Toolbox is an AddOn for the BEE plugin. They are software components for SaaS platforms, delivered in real-time into the user interface.

It may sound super-complicated, but most web pages are chock-a-block with components and assets delivered from other companies.

Operationally, BEE and CG “talk to each other”, performing health checks and API key validation. Each instance of the editor and the Toolbox are created — “instantiated” — not only for a specific BEE/CG customer, but for the user of that customer’s platform.

How does a BEE Plugin customer get the Visual Toolbox AddOn?

Activating the Visual Toolbox takes a couple of steps:

• Log in to the BEE developer portal (developers.beefree.io)

• Click on the Email Builder application 'Details' button.

• Click AddOns at the bottom-left.

• Click Browse AddOnes, then click the Visual Toolbox tile.

Use requires an active Visual Toolbox account, which is priced/paid separately from BEE. The account setup page is here:  https://app.campaign-genius.com/toolbox/beesetup

Completed signups are provided with

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Created on Oct 14th 2020 14:01. Viewed 98 times.

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