Proximity Marketing With Beacons

What is a beacon?

A beacon is a low-cost piece of hardware - small enough to attach to a wall - which uses a low-energy Bluetooth connection to pinpoint a visitor’s location on a shop floor. Tailored messages are then sent to that phone, promoting offers relevant to the products in the area the shopper is.

Beacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Marketers have a great opportunity to use this technology to engage with consumers on mobile devices, which they never leave home without. The technology is essentially invisible and can work without the consumer having to do anything – usually a major hurdle for any mobile shopping technology. The shopper only has to agree in advance to receive such messages as they shop.

Beacons already are in use in a multitude of venues, including retail stores, malls, hotels, airports and sports arenas. As in many of the beaconing programs, the messaging comes from the merchant and each can customize them. For example, a beaconed message could wish someone a happy birthday on their birthday or recommend items based on their purchase history.

Location-based marketing platform & app SWVIO is developing an app with Estimote beacons. SWIVIO is working with several merchants to implement beacon technology and will send beacons to merchants so that customers can receive a personal “hello” as they walk in the door.

About SWIVIO
SWIVIO helps businesses enrich their customers experience by delivering relevant mobile Ads based on context, proximity, location and business type. Unlike many existing GPS based systems, SWIVIO uses latest iBeacon & BLE technology, which is more location accurate. It helps businesses to increase revenues, branding and customer loyalty.
www.swivio.com

Sponsor Ads

• Ad Space Available - Rent it Now!

Report this Page

Created on Dec 31st 1969 18:00. Viewed 0 times.

Share on APSense

Comments