Pros and Cons Between SEO and SEM

by im Teach Blogger & Internet Marketer

Search engine optimization (SEO) is a component of search engine marketing (SEM). Both are important marketing medium and to use it. SEO is the process of optimizing your website so that the bots can crawl and index web sites. Depending on the level of optimization to achieve high rankings in the SERP.

Push up quality traffic to websites and increase sales. SEM is a method of website marketing by harnessing the power of search engines, while SEO is an integral aspect of SEM. Search engine marketing is done organically and paid.

A comprehensive SEM campaign

Search engine and directory submission

Search Engine Optimization

Pay per click marketing

Trusted feed and paid inclusion program

Reputation management and link popularity

Monitoring performance and ROI calculation

Let's look at the pros and cons of the most fundamental.

SEO Pros and Cons

The ability to generate organic traffic provides a steady stream of traffic to the website.
SEO involves ongoing maintenance costs, are very effective for beginners businesses and marketers with a very low budget.
Very complicated process that can last days or even months to pay for the first start.
Have little control over the site's main page ranking, because search engine optimization is always updating and changing the algorithm. This could have a negative impact on your SEO campaign and cancel strategy planning.

SEM Pros and Cons

SEM is more reliable than SEO because you pay for traffic. Will allow you to predict and calculate the cost efficiency and volume to predict relevant metrics.
Produced manually and more in harmony with the actual target to customers.
Advertising sponsors are more goal-oriented and designed with the goal of generating more sales.
The competitive nature of pay per click marketing, market forces often inflate the price of keywords that are highly targeted.

Search engine optimization is a very important aspect in any marketing campaign. Synergies SEO and SEM can make a very powerful strategy for online marketing campaigns. Both are equally indispensable in driving the company's success online.

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About im Teach Blogger & Internet Marketer

763 connections, 10 recommendations, 2,331 honor points.
Joined APSense since, March 24th, 2012, From Surabaya, Indonesia.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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Comments

Sanmathy Raj

Web hosting
Nice info..Worth reading..thanks for sharing
Jan 12th 2016 09:25

Arul Karuppannan

Digital Marketing Consultant
Good points. SEO & SEM are 2 important factors which help to get potential lead.
Feb 16th 2016 05:12

Mike G.

Marketer
I'm back to the old fashion methods of just writing post for human beings...I have spent a lot of time and money on both but something that is missing hear a bit is the new keyword search that isn't being used so much. Now that people can speak into there devices it totally changes the search terms to more longer phrases. So I'm going back to the fun part of kicking out as much information as possible making it more fun, sad and human like....seems to work for me.
Feb 16th 2016 12:40 1 Likes