When it comes to the most powerful mobile web development trends presently, PWAs or progressive web apps are certainly one of them. Despite it being quite a recent phenomenon, more and more companies are capitalizing on the extensive capabilities that the PWAs have to offer.

If you’re one of those still clueless about what is PWA; then know that it’s a website that looks and behaves like mobile apps. In simpler words, a progressive web application is a perfect combination of the capabilities of mobile software as well as of a website.

One of the many reasons behind the growing popularity of PWAs is that these apps offer a more immersive user experience and boost user engagement as well as conversion rates.

Here in this article, let’s find out all about the benefits of PWAs or how PWAs can benefit businesses.

Native App Like Feel And Look

Progressive web apps are designed just like any other mobile app. Therefore, they not only look like native apps but also feel the same. Despite their superior performance over native apps, PWAs can resemble exactly like a mobile app or a corporate website.

Don’t like your PWAs to look like mobile apps? Also, they can be purposely designed differently. Though most prefer taking advantage of the PWAs’ existing traditional app-like features; still, depending on the project, you or the developer you hire can determine to which extent you want your PWAs to resemble a mobile app.

Remember, progressive web applications can be seamlessly integrated into any existing app or website design and structure.

Lower Development Cost

One of the major PWA features is that it doesn’t require different versions for different devices, which makes it a lot cheaper than other apps. In PWA you don't have to create content separately for Android, iOS, and a website. Using a cross-platform or hybrid app development framework is enough! 

The requirement of all the endpoints is met by one single progressive application. Therefore, developing a PWA means reduced app development time and efforts, as well as reduced app development costs.

Compared to the cost of developing a native mobile app, the cost of developing a progressive web application is usually three to four times lower.

Zero App Store Submission

When you choose progressive web applications for your business over native apps, you no longer need to publish your PWAs on the app store.

If you’re ever stuck on the PWA vs native debate, just know that PWAs simply free your business app from the limitations of the app store. PWAs are simply great apps that can be used by your users anywhere. They can be easily found via search engines, social media channels, and even your website’s homepage.

Unlike traditional apps, your new users don’t have to download and install your app as with PWAs they can complete the tasks on your website app more quickly and easily while staying within the mobile browser.

Delivering an app-like experience, PWAs are meant to help users browse the apps from the web directly.

Offline Availability

For websites to display all the content properly, a steady internet connection is required. If there’s no internet connection, the website won’t show any content.

However, with progressive web applications, the thing is different. Among the many similarities PWAs share with mobile apps, offline availability of content is PWAs’ advantage.

For those who are still wondering what a PWA website is or why or how it is better than a traditional website; know that here even when the user isn’t connected to the internet, users can use the PWA website seamlessly, just like mobile applications.

Plus, even when connected with the internet, a PWA website’s data usage is a lot lower than other typical websites. Considering the fact that data is pretty pricey these days, the offline content accessibility, as well as lightweight user experience, make PWA websites a more preferable alternative to your users.

Smooth & Fast Installation

By now you are aware that PWAs don’t require to be downloaded or installed to be used by the users. However, if you think that your users might miss the presence of the icon of your website on their phone screen, know that PWAs have got this covered too.

For those willing to install PWAs, know that it too can be done pretty easily and directly from the website. Once downloaded a progressive web application appears as an icon on the tablet or mobile screen, just like any mobile app.

Though the Apple App Store doesn't allow this feature yet; but for others, placing a PWA on Google Play Store is also possible.

Plus, another major perk of opting for PWA development is that it doesn’t take up as much storage space as other mobile apps do when you download and install them.

The progressive web applications are considered to be less bulky, and a much faster performing version of the mobile apps.

Mobile Features Implementation

Progressive web applications also allow implementations of different mobile hardware features like push notifications on mobile. Even when it comes to taking advantage of the mobile hardware features, PWAs can take the advantage of camera and geolocation.

One of the best things about PWAs is that while developing this kind of application, developers have complete control over the implementation and can implement mobile features according to the businesses’ sales and marketing requirements.

Some of the popular PWA examples are Pinterest, YouTube Music, Tinder, Trivago Hotel Booking, etc.

No Updating Required

Want to publish fresh content on your website without interrupting or affecting your user experience? Then it’s PWA is what you need.

Unlike mobile apps, in PWAs, users don’t have to download and install the latest updates to keep on using the app smoothly or to access the latest version. This is probably one of the best advantages of PWA over traditional websites.

Usually, in traditional apps, a user has to download the update which can be quite data-consuming if there’s no wi-fi available. For example, an average Facebook app update may consume up to 200 MB of data. And it can be quite costly to many.

However, with PWAs, as long as users are connected to the internet, they can access the up-to-date version of the website and get the latest content. The way a website is updated, PWAs get updated the same way. And it is their resemblance with websites regarding updates that give them an upper hand over mobile apps.

Security

Progressive web applications are by default secured as to enable their mobile app like capabilities web security is a must requirement.

Yes, to be PWAs, these apps need to be served over HTTPS which means better security and privacy for users. And once HTTPS-enabled, PWAs make sure that your website’s communication with your users is always protected. From payment transactions to users’ browsing history and customer information, everything stays in a safe environment, thanks to PWAs being HTTPS enabled.

Security being a buzzword these days, this security factor is certainly one of the business benefits of PWA. 

Wrapping Up

With online customers these days doing almost everything through their mobile phones, companies need to provide the finest mobile experience to them to ensure maximum engagement and conversion.

And that’s exactly where the progressive web applications come in with their amazing PWA features that combine the best of native apps and the best of the web.

Do you want to develop a progressive web application for your business fast?

Then contact us, Klizo Solutions, for we use the state of the art technology and have a team of expert developers and designers who know what a new business PWA might need to engage mobile users to the web and convert.