Printing on Tight Budgets

Postcard printing doesn't have to be expensive, contrary to what most people think it takes. Sure there's a fair amount of highly specialized processes that go into postcard printing, but there are ways you can save money - sometimes up to 400% over local print shop costs - just by picking the little things you can control or simply visiting Print Factory. Of course, it will all ultimately depend on your uses for such materials. Nonetheless, here is a quick guide to keeping your costs down.

Paper Materials

Generally postcard printing is designed to be sent through the mail. Ask yourself if you've chosen the right paper type to handle the travel your piece will see. Most times printers will offer 14-point card stock which does the trick nicely. However, you could think about dropping to a 12-point or lower to save on costs. It's all about how you want your customers to view your piece. If it's thicker and more durable, it won't attract scratches and/or tears along its journey to your recipients.

Size

You can always hang on to more of your money by opting for a different size. Most postcard printing providers have a range of sizes to choose from, but for your options try to analyze what's feasible. If you can get away with shortening the overall real estate of your postcards, you'll save a little more when the final bill is tallied up. If it's a formal invitation or message, a larger size is probably more fitting, however, if you're sending a quick notice or words of appreciation, you don't need to look further than a 4x6 postcard.

Quantity

One of the only things where more is less! Plug into an online instant pricing calculator to watch your price per unit go down with the more postcard printing you order! Buying in bulk is a tried-and-true ethos that supplies you for the future while saving you money now. Businesses constantly search for new ways to market - why not just order everything for the entire year all at once? Holidays, birthdays, special events, promos and more can all benefit from this.

Turnaround/Direct Mail

Your best bet is to find a printer that does postcard printing and mailing, as that is its designated purpose. Imagine never having to deal with postal regulations and restrictions again. You can save big with this option and by choosing a turnaround time that gives them ample opportunity to get your order done and shipped. This will cost you less the longer you stretch that completion time out.