Printing Brochures and Custom Books

by Kristen White Blogger

Are you looking for ways other than digital marketing to promote your company? If yes, you might want to consider getting brochures and other kinds of marketing materials printed from a print company. Although there might be a number of print companies, you might not have access to some of the best quality print that can really catapult your sales. To find a suitable vendor, you need to get on the Internet and start looking.

Printing various kinds of marketing materials such as brochures will be a long term requirement, which means that you need to carefully select the vendor. There are print coordinators in the market which can help you get the most suitable brochure printing service. These coordinators get in touch with suitable print companies and allow them to place bids as per the nature of your assignment. You can choose the company you want as per the bid, and you do not pay anything to the coordinator.

Quality plays an important role

Make quality the fundamental basis for choosing any of the best book printing companies is critical. This will yield excellent dividends for both custom books and brochure printing. Do not worry about the availability of such companies, as they will be in business despite digital advertising catching up in a big manner. The reach of print is still far higher than the digital medium.

Various parts of a brochure

These parts have been described keeping in mind what the print company needs to look at:

1) Paper type- In order to give the final product a well finished look, choose a printing paper with a slightly heavy weight and a coating

2) Available colors- You will be able to choose from more than one color for the company brochure. Full color print will appear extremely attractive to your audience. Also, ensure that you have high quality pictures inside, which help create a positive impression of any company.

3) Design and layout types- Types of brochures as per design and layout are as follows:

a. Catalogs

b. 4 page brochures

c. Tri fold

d. Self mailers

4) Folds- Select from three fold options for the design- Z fold (similar to an accordion), tri fold (left and right flaps display promotional messages), and half fold (4 pages in a single fold)

5) Available sizes- You can get to choose from two popular print sizes for brochures- 8.5”X11” and 11”X7”.

Please ensure that you complete your printing project details early in assuring your required schedule and in accepting bids for your work. Many festivals and other events are organized throughout the year, and so it would help to get the finished product in your hands soon. Also, do not make it too close to the book launch date, or else you could be in trouble.

Print is very much in vogue

Seeing the presence of digital advertising everywhere makes it seem as though print is not there, which isn’t true. In fact, the best advertising strategy would be to combine print and digitization together.