Prime Trading Company

Clothing is an integral part of human life. Clothing protects from cold or heat to maintain body thermal comfort throughout the full range of human activities. Comfort may be defined as a pleasant state of psychological, physiological and physical harmony between a human being and the environment.

Newman understood that in a sweatshirt, he could look casual but considered, chic but athletic. All at the same time, all with a simple pullover. It’s seasonless, flattering to every body shape and easy to layer: one of the few genuine everyman items in men’s fashion.

Polo Shirts is a great, versatile item that I put all my clients in at some point of us working together. They’re timeless and a cornerstone of any good spring or summer outfit. I often recommend wearing them in place of t-shirts, as they give a casual outfit a bit of polish – which is never a bad thing. 

A garment that started off as strictly underwear, developed into Work-Wear and now a definitive style essential, you would be hard pressed to find a man who has never owned this 100-plus-year-old basic.

The T-shirt’s versatility has a great deal to do with its ability to outlast trends; it’s the only piece of clothing that can be worn for any occasion, from under a shirt, with a suit, to the gym, beach and to bed.

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