Preparing a Social Media Strategy for Colleges & Universities

by Millie S. QUALITY WORK FOR A FAIR PRICE BY JIMMY TSANDIOTIS

The world is changing rapidly and so the world of marketing. Social media is playing a vital role in today’s college marketing. You’re most likely, have been using social media for your college or university for a while. But it’s also important to use it strategically. Without having a robust social media strategy for colleges, you might be missing a lot of opportunities. Below are some effective ways you can make a better “digital marketing strategy for colleges”.

Make a plan

You shouldn't really plunge on marketing on the web without a plan else it will be a blind game where you hardly see a triumph. All your social media efforts would be convincing when you have a solid plan instead of only wishes and prayers.

If you have been doing social media marketing without a plan which is always a part of a well-devised social media strategy for colleges, you should stop and start working on it. It becomes easy for making a plan if you intend it to save you time, money, and efforts.

You can create a plan by identifying ideal audience persona, choosing the best social media platforms, deciding the type of content, and understanding goals and metrics to measure your social media success.

Publishing schedule

Publishing schedule or editorial calendar allows marketers, bloggers, and social media managers to maintain the workflow and updating their audience frequently. It is like setting a timeline of things you’re going to post on specific dates. Publishing schedule allows your marketing team to stay ahead of the game. They shall have an idea of what to create and when to publish it on social media.

Frequent publishing

Frequent posting on social media channels helps you build a consistent brand. It boosts awareness and makes you visible to potential customers. When you post infrequently, your followers start following other brands, and then it becomes hard to regain their attention. It’s better to become a brand authority by keeping your audience interested in following you on social media. And the regular posting of valuable content is what works the best in that way. Your digital marketing strategy for colleges would be more effective if you integrate it with valuable content.

Social media tools

Making content calendar can be time-consuming and prone to errors. You can’t miss updating your social media profiles for special events. Social media tools like Hootsuite and Buffer allow you to schedule and automate posting on each of the social media platforms you’re using. They save you a lot of time and energy and also decrease the chances of miscalculations.

Measure results

You may use different metrics to measure the results on social media. It can be likes, comments, subscribers, followers, leads, purchases, etc. Acknowledging the results is important to keep your social media strategy for colleges optimized and achieve the goals better than before.