How to develop a social media strategy

Social media has changed how brands and customers interact with each other. Platforms like Facebook, Instagram, Twitter, and YouTube are some social media sites which serve as a shared space for brands who want to showcase their uniqueness.

While starting a new business, it gets difficult to understand which social media platform is the best for you? How to interact with customers? How to increase your following? Which type of content to create? And how to manage everything efficiently.

Therefore developing a social media strategy is imperative in order to make the most of social media.

Set specific and measurable goals

Start by setting measurable goals and social media objectives that go with your business plans. It is better to have one or multiple objectives that are easily achievable. You can set one large goal for social media and small goals for each type of campaign.

For instance, you have a business that sells watches and you send out five watches to your customers. Here, your main goal is to drive sales and use social media to get more consumers, increase your brand awareness. Start by creating Facebook lead ads and boost them to increase your reach and visibility.

Understand your target customers

It is essential to understand the needs and wants of your audience when dealing with social media marketing. There are higher chances of converting followers into customers if you invest in your time in comprehending what your consumers actually want.

Create a buyers persona at first, including the gender, location, age, occupation, and behavior. This helps you see how your audience actually is. Use appropriate social media tools which will answer your questions- Which are the social media platforms that your audiences are present on? What content are they finding interesting?  And what brands are they interacting with?

Create interesting content and use social media calendars

Every social platform needs a different type of content. People also use different social media for various purposes. Create content based on the channels you choose to use. Try and create engaging content which will compel the audience to interact. Ask relatable questions through social media posts and use a lot of images and a lesser amount of text.

When you create a social media calendar, you make sure that you are consistent with your posts. This helps you keep a track on what you are going to post in the upcoming week or even month. Once you create a detailed calendar, it will automate the posting process with the help of a social media tool. It also helps you understand what kind of content is to be posted on which platform and what time are you supposed to post it.

Every business should have a social media presence. It takes time, energy and the right tools to excel with it. A detailed social media strategy will address the customer’s pain point and make sure that your business is noticed.