PPC or SEO: Which One Is Better For Your Business?

Do you run a business in Perth? Have you ever got calls or emails from digital marketing agencies in your area asking you to consider investing your marketing dollars either in SEO or in PPC? Here in this article, we will be discussing where to invest your marketing dollars: SEO or PPC.

PPC is the abbreviation for Pay Per Click. It is a model of online marketing where advertisers pay a fee whenever their ad is clicked. It is a way to buy visitors to your website rather than earn visits organically. When visits are earned organically you do not have to pay for every click – that is called SEO – where placement is earned through Google organically.

Now, what do you think is better for your business?

Many businesses want to get results tomorrow even if it is by investing in paying for clicks. They do not have the patience to wait several months to be visible in Google’s first page by investing in SEO. So, what they do is use a shortcut and jump into PPC to be visible and rank in Google’s first page. They forget about the advantages of SEO as PPC can drive results tomorrow. This happens only because SEO is a long-term method.

However, many businesses do not want to pay each & every time a person clicks on their ads. They just want to wait for a few months and rank high in the Search Engine Result Page (SERP). The issue with these businesses is that their SEO metrics happen to be far behind their competitor sites. Moreover, their on-site SEO requires a lot of work, they need much help with submissions in local directories and that they do not have any backlink or digital PR technique.

If you already rank in the top positions on Google for your targeted keyword in your industry, consider yourself to be fortunate. You don’t need to invest in PPC then. However, there are many businesses whose case isn’t the same – they need to consider Pay Per Click Management for driving traffic and generating sales.

But remember one thing, once you gain profit from your PPC campaign, invest in SEO as well. It is a great way to increase your target audience. Don’t just think that investing in any one of these two options is a great idea for your business profit. You need to have a diversified plan for SEO and PPC both.

Report this Page