4 Ways to Outrank Your Competitors in Search Engines

by Elevate SEO Perth Bespoke Digital Marketing Agency Perth

If you want to outrank your competitors in search engines, there are a few important things that you will have to take note of. Read this article to know about them.

If you find your website is not ranking or you are not getting enough traffic that you are expecting, then there is probably something wrong with your website. You need to find out the technical drawbacks that your site has and why is it that it’s not giving you results. So, what you can do in such a case is:

Create More Optimized Pages

This is a very important thing. Have a look at the competitor sites that are ranked well in the search engines and review the layout and design of their websites. You may find many elements or things that aren’t on your website. Study their designs very minutely and then ask your designer to design a site that will look better than your competitors. Make sure to tell your designer to go the extra mile with professional graphics and layout. The design should be unique and relevant to the target audience. Your objective would be to make a clickable page within a strong value proposition. There are many internet marketing services that can help you with creating more optimized web pages. What they’ll do is do competitor keyword analysis, pick long tail keywords and use them for creating your web pages so that you get better results on search engines. They will add title tags, meta tag descriptions, and keywords in all the pages. Make sure that the keywords are used naturally in order to avoid keyword stuffing. The content also needs to be useful and in a manner that people would be persuaded to take the next step. But if the design sucks, you’ll fail in your attempt.

Spy And Target Live Keywords of Your Competitors :

Research your competitors’ keyword. Have a look at the keywords that they are ranking for & use those ones on your web pages for creating better content. Something like signing up for the newsletter of your competitor can reveal their entire email marketing strategy to you.

Implement LSI :

Full form of LSI is Latent Semantic Indexing. It is one of the factors that Google considers when ranking a web page. It is an indexing & retrieval strategy, which uses a mathematical formula for identifying patterns in a given paragraph. In other words, what the search engine does is crawls the content of a page for identifying & collating the related words & phrases as additional keywords for that given page. LSI bulletproofs the rankings & gives significant results. A professional company offering internet marketing services very well understands this and so should you. Always use LSI in your web pages for better results. Keyword stuffing is something that you should avoid at all costs. It’s a bad SEO practice.

Use Social Platforms :

You can rank better on Google, generate more traffic & build a huge fan base by becoming active in the social media platforms. Social media activities are becoming highly popular these days.

So, now that you know how to outrank your competitors in search engines start working on them. You will definitely get high Returns On Investment (ROI) if you follow the tactics.