Popular Email Marketing Trend to Be Followed in 2022

Once it was the time, when email arrived in the office employees sporadically. Presently, the email is the standard online communication for all that makes it an essential channel for your marketing campaign. The direct and well-organized emails coherently offer wonderful benefits to a marketer. Even so, this specific tool is an evolving technique, which reaches an ever changing consumer base. If you don’t stay on the pinnacle of the trends, then you risk getting lost in the trash.

Bid a Goodbye to the spam folder now. From this year onward, our valuable email marketing services ensures that every survey and exclusive offer counts up with our popular marketing trends that are as follows:

1.       Micro Segmentation

In 2022, it is the perfect time to segregate your email marketing strategy for elite audiences. Since many years, digital marketers are using the audience segmentation for targeting the dynamic customer demographics. However, the improved data streams have opened the doors to an incredible wealth of the customer demographics. With the most appropriate, you can customize your marketing email campaign to best attract the customer based on their:

·         Screen Use Habits: Total number of hours used, number of devices

·         Purchase Habits: Liklihood and Purchase Frequency

·         Demographic: Sex, Age, Gender, Profession and Location

·         History: Past Buying from your company

While compiling this data can prove tricky, it's worth the effort. The research depicts that micro segmentation could boost an email open rate by 200%. The more you match the email to the customer the better it will be.

2.       User-Generated Content

In this digital media scenario, everyone desires to share their opinion. Luckily, it will create some serious marketing material for your business- user generated content. It comprises:

·         Social Media Posts

·         Reviews

·         Comments

·         QnA Forum

·         Blog Posts

·         Hashtag Campaign

Most of the people trust the other people’s opinion more than a branded advertisement. In this digital scenario, it is the closest things to the word of mouth recommendation. In fact, 79% of the people reported that user generated content impacts their shopping decision, as compared to 13% for brand content or 8% for the influencer content?

Eager to include user-generated content in your email marketing? Initiate by including snippets of testimonial, reviews and customer photographs of your products in your promotional mailers. You should also curate more user content by enhance the participation. Send out polls, hold photo contests, or ask users to comment on a social media post.

3.       AI Usage

Data is the considered as the apt currency of the modern marketing. However, the humans could efficiently handle a lot of information at once- It is where AI picks up the slack.

In the year 2022, the artificial intelligence will become more essential than ever to the marketing (and many other segments). AI could store, track, and utilize the numerous pieces of customer data, carving a more effective email marketing strategy. For instance, Email AI Software can assistance:

·         Write effective subject lines

·         Determine optimal send times

·         Personalize email newsletter and content

·         Update address lists

·         Track customer response

4.       Mobile Optimization

It is not just for laptop only, around 81 percent of mobile device users verify their email through the smartphones. For keeping your emails relevant, you should make them mobile friendly. Around 88 percent of the companies generally fails to optimize their email for the mobile devices. About three-quarters of users will instantly delete an email that fails to display properly on mobile, leading to countless lost sales.

5.       Personalization

Whether you are 9 or 90 years old, everyone likes to read your hand written note. There’s only a warm, fuzzy feeling, which comes with a personal message. With the proper mail marketing, the customers do not just desire for the personalized email from the business.

With the expert Digital Marketing company in Noida, you can perfectly transform your Social Media, SEO, and other marketing content to carve a cohesive strategy, which supports your ideal goal. 

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Created on Oct 17th 2022 01:49. Viewed 97 times.

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