Page By Rank - Powerful Integrated Media Buying Strategies That Work

With consumers spending more time on digital and mobile devices, the advertising world has evolved to a great extent. Digital media buying basically refers to the process of purchasing placements for advertisements on apps, whitepapers, and other digital platforms. Integrated media buying is the opportunity of utilizing different media possibilities and distribution in multiple formats. A media buying expert inputs the right pieces together seamlessly and pulls off the right fit to achieve the desired client’s business goals. Hiring an advertising company always works in your favor and helps you succeed in this age of tough competition. Below-mentioned are some of the strategies that help on your way to success:

Analytics and Tracking Strategy:

‘Integrated buys cost more’ is a common misconception among the advertisers. For the integrated strategy to work the best, identified goals need to be simple. A media consultant’s aim in such a case is to achieve optimal return on investment, regardless of the media channel used. With proper analytics and tracking, a business can be benefitted in two ways:

a)      The business gains insight about seeing an individual channel in its own light

b)      The business gets a tool to measure the impact of each channel.

Once an optimal, integrated media strategy has been established, early successes can be easily adapted to additional media channels.

Value Versatility Strategy

An integrated media buying strategy must be versatile enough to adapt to market opportunities. The biggest challenge in media today is understanding and adapting to the consumer. Integration must be planned in a way so that marketing resources and budgets are adapted to the demands of the consumers and their interests. Media buyers who provide planning and buying of services across integrated media enable the free flow of resources. Versatility is the key to stay ahead in media market conditions.

Expanding Reach and Giving More Exposure Strategy:

Gaining insights into what consumers think and need is useful in media buying. Although the media buyers might not be able to execute media buys, they must offer segmentation, consumer research, and analytical skills to measure the impact of each media purchase against overall business goals. Integrated media buying must be able to deliver useful insights as well as attract new consumer interests. It’s also important to place marketing messages across multiple media platforms. Integrating different choices offers great value to the customers and opens up new opportunities to reach them.

When it comes to choosing an agency for your integrated media buying needs, its best to do your research and choose the one that has expertise in all areas- be it media buying, SEO services, or social media services.