Networking Key for Nelson-based SME Growth

by Alicia Turner Professional SEO

SMEs can reap exceptional value from networking, as a good network can enable them to access necessary avenues for funding, mentoring, skills development, and market base expansion. Networking is particularly valuable for SMEs located in smaller cities like Nelson, since effective local connections can open doors to broader regional, national, and/or global opportunities than what businesses without a (good) network can achieve.

Effective networking starts with SME owners knowing what exactly they are seeking to gain from a network in the first place. For start-ups, that might mean finding connections to help with financial injections and/or business mentoring. For more established SMEs, network needs may include expansion opportunities into larger markets, training and development in franchising, or product or service diversification.

From there, it would be necessary to access various avenues available for making good connections. There are many formal and informal networking opportunities in Nelson, from the city’s Chamber of Commerce and local networking events held by different institutions, to social and/or religious organisations. However, in order to make the most of these avenues, a key mindset to have going in is not “What can these connections do for me?” but rather “How could I bring value to the people and/or entities with whom I make contact?” In other words, while the hope of a strong network is that it ultimately leads to business growth and profitability, the best way to achieve this outcome is not for it to be the main focus, but rather the by-product of honest; organic; and even, at times, selfless relationship-building.

SMEs operating in the Nelson area who are looking to build valuable networks for their long-term growth would do well to not only have a game plan, but to be willing to bring as much, if not more, to the table than what they hope to get.