Myths about text marketing you should definitely stop believing

by Dipak Agarwal Onex Solutions

Are you a victim of SMS marketing myths?

Relax! You are not alone.

Bulk SMS is a growing niche in the marketing industry and for a good reason. Unfortunately, it has also fallen victim to many Text marketing myths.

Despite having visible benefits, the Text marketing myths may make you uncertain regarding your marketing efforts.

Bulk sms marketing

However, a leader is the one who breaks the chains and follows the goals.

Getting insights into the following text marketing myths would assist you to solve how text marketing has significant advantages if implemented correctly, which you have thought to be otherwise!

Let’s begin.

1. Only Big Businesses use bulk SMS. There are many ways small and medium businesses can use bulk SMS to boost their sales and services. In fact, Text marketing may be the best equalizer to put local stores on equal footing with their giant competitors. The cost of setting up and managing an SMS campaign is surprisingly affordable so no business should feel like it is too small for its benefits.
2. It’s not possible to track. On the opposite, many business owners Text marketing software particularly because it offers real-time analytics. It’s simple to track who opens your messages and who doesn’t and which SMSs are converting into sales.
Text marketing campaigns are completely trackable whether you’re tracking URLs, online sales or even offline sales. You can always examine data to better get to know your consumers.
3. 160 SMS characters are not enough. In fact, the opposite is the case. The short and sweet form of SMS is most comfortable for the customers than other methods of marketing. Specifically, because they are forced to be straight to the point, SMS have the best engagement and conversion rates of all marketing tools. Almost 95 percent delivered SMSs gets viewed and 45 percent off those gets a positive response.
4. People feel marketing messages bothering: You may have a concept that people do not want to receive promotional messages, which puts you in doubt to send the SMS. It is an outcome of a complete misunderstanding about online SMS marketing.
Let me ask you something.
Why do people signup to receive promotional messages when they feel annoying about it?’
As Text marketing is an opt-in service, you can confirm that customers want to be notified about different deals about the business.
5. It’s A Passing Trend. Completely wrong! Text marketing is not an old school method! As earlier mentioned it’s an excellent marketing method and is very much here to stay. So, if you are looking forward to staying ahead of your competitors in the market, it’s essential for you to start to view this marketing strategy as not just an outdated trend but a necessary tool. And, the next time you hear the myth “text marketing is old or a passing trend”, question the person, ask for the evidence, and don’t forget to ask it loud!

More and more businesses are enjoying the benefits that Text marketing brings. So why are you wasting precious time believing in myths and misconception? There is a wealth of data and resources out there to confirm or deny any concerns you have regarding online SMS service. Look into them and give yourself the confidence of knowledge and become the leader who breaks the chain and follows the goals.