Mumbai: This Global Make-Up Brand Launches 2nd Stand-Alone Store In Malad
by Suraj V. Digital Marketing (sr. SEO Expert)German based global professional make-up brand, Kryolan on April 11, 2022,
opened doors of its second flagship, stand-alone store in Mumbai. Located in Malad, the store is spread
across 750 sq.ft and houses over 5000 products. The newly launched store will
offer professionals and artistes an access to experience the brand’s marquee
collection in a suave ambience. Bringing together science and make-up, the new
store is also the perfect destination for makeup enthusiasts to discover
Kryolan’s extensive range of foundations, tools and SFX products.
The store was launched today by
Wolfram Langer, Managing Director; Malgorzata Langer, Executive Director;
Madhivanan Ramaswamy, CEO, India; Sebastian Langer, Managing Director; Dominik
Langer, Managing Director; Nadine Langer, Head of Marketing Communications and
Editor-in-Chief of M.U.I Magazine; Skadi Langer, Managing Director, Kryolan
Logistics.
The Malad store is Kryolan’s
ninth in India, with one more set to open on April 14 in Chennai. Each Kryolan
store is equipped with in-house testers, a feature that resonates well with the
company’s target groups. From the stable of Berlin-headquartered Kryolan GMBH,
Kryolan has already made deep inroads into the Indian cosmetics industry,
evidenced by its 100 and more strong distributor network across the country.
Commenting on the occasion,
Wolfram Langer, Managing Director said “We are thrilled to launch a stand-alone
store in an up-town neighborhood - Malad, Mumbai. Kryolan is a celebrated brand
in the professional make-up space for binding science and beauty. The brand has
truly carved a niche for itself globally by being a leader in the professional
make-up industry and bringing smart innovations that support the evolving needs
of artists. With more awareness among consumers about make-up and beauty,
especially in a large market like India, we see a need to be available a step
closer to them in order to cater to their needs and also hand hold the
consumers. We are confident that we will add more flagship stores across key
locations / markets in India very soon.”
In India, a significant number of
artists and professionals are making use of Kryolan products every day. The
company has firm tie-ups with numerous artists in the Indian film industry as
well as those who belong to film academies. Creating a niche with its six
fields of competencies –Theater, Cinema & TV, SFX, Body Art, Fashion and
Consumers – Kryolan is decidedly the harbinger of newer perspectives in the
domains of performing arts and lifestyle habits.
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Created on Apr 13th 2022 07:41. Viewed 199 times.