MOST PEOPLE WILL BUY GROCERIES ONLINE IN COMING YEARSby Lalaji Goyal Lalaji24into7
The world is running on the motto of “let’s go digital”. Everything is being brought up on the online platform in order to make it available through the World Wide Web. You can sell or purchase anything that you wish to from various online platforms. One industry that is coming under the light of eCommerce is the online grocery business. This is one recent venture in this domain which has seen a rapid escalation in a very short time. The sales of groceries online are projected to go leaps and bounds in the coming years. Thus, a lot of new eCommerce websites are being developed and launched around this category.
Obviously, the reason for this ever-increasing growth in this business is due to its demand being created in the market. The modern-day customer, let’s face it, is lazy. S/he wants everything to be at a meter distance to wherever s/he sits or stands. If not lazy, then they are stuck in the corporate work cycles. They don’t get time for themselves, thinking about investing whatever time is there in their hand on grocery shopping, doesn’t really fascinate them. Thus, if they are getting the service right in their hands, then why not explore it?
These eCommerce websites not just target the customer's need for comfort and convenience, they also provide them with unique services which they might not get in regular bricks and mortar store. The undermentioned are the reasons why people are and will be buying groceries online in the coming years.
IT IS CHEAPER THAN THE SUPERMARKET.
Buying groceries online helps you save a lot of money on bulk orders. Since the websites create direct links from the producer to the consumer, the middleman costs are cut down, thus are the prices of the products. So you can buy good quality products at lower prices.
IT GIVES VALUE TO MONEY.
Buying groceries online is not just cheap because of the lowered prices, but also the various deals and discounts that keeps floating on the internet. You can avail these coupon codes and make your shopping experience even better. You can get these deals and coupons either on the grocery website itself or on other websites which deal in providing such discount coupons.
Entry into a grocery store can either be a wonderful ride or a trail full of confusion. There are so many aisles in a supermarket that becomes difficult to locate the product you actually want. At times you have to make several trips across the entire store in order to fill in your necessities. This is not the case with buying groceries online. The websites and apps are mapped so systematically and categorically that all you have to do is enter keywords for your desired product search, and your screen will display exactly what you were looking for.
A RELIEF FROM IMPULSE PURCHASES.
You avoid the amazing, yet not so amazing (for the customer) trade tactic of supermarkets while you shop groceries online. Usually, the shops keep their most expensive and bedazzled products right at the check-out counter. They look so appealing to the customer that, even if they don’t need it, they end up buying it anyway. This results in unnecessarily heavy bags and a huge hole in the pocket. You get to escape from these impulse purchases while buying groceries online. There is no such distraction while you make your purchase and you save both time and money.
MULTIPLE DELIVERIES AND PAYMENT OPTIONS.
Delivery is the key to the success of the online grocery business. That is where different websites are getting their edge. Providing hourly delivery slots and one day rush, coupled with multiple payment options, is everything that the customer is looking for.Buying grocery online is becoming a trend. The way people got excited by the entry of Flipkart and Amazon in the electronics and apparels industry, the grocery industry is the next big thing that is grabbing customer attention. The tech-savvy generation and the urge to stay comfortable always is what will make this business the most priced and popular one in the coming years.
Created on Aug 20th 2018 07:40. Viewed 168 times.