Articles
MEET THE MAN BEHIND ALL YOUR GOOD HAIR DAYS
by Life Marketing lifemarketinggroupllcOn those days when your hair is completely on point, and
everything’s right with the world, you may have Shauky Gulamani to thank. The
hairdresser-turned-manufacturer has been behind some of the most significant
hairstyling inventions in the past three decades. Your flat iron? Shauky
Gulamani’s brainchild. The thermal hairstyling brush that changed your life?
Shauky Gulamani. The battery-operated trimmer that your guy is addicted to?
That’s also courtesy of Shauky Gulamani. Here, the beauty visionary opens up
about how it all comes together.
Q: You worked as a hairdresser, a beauty distributor and an executive with several top beauty product companies before launching LIFE Marketing. What have you learned on this journey?
Shauky Gulamani: I
have been fortunate to have experienced all aspects of the beauty business,
from working behind the chair and taking care of clients, to leading the
distribution aspect, to running product companies. From those experiences I’ve
taken away a deep understanding of what hairdressers and beauty consumers need
to make their lives easier, more effective and more beautiful, and I know how
to make all those things happen with the products I create!
Q: You’ve had so many “aha” moments that lead to amazing products, like the flat iron. What leads up to those moments?
Shauky Gulamani:
It’s always a matter of discovering a need from a practical standpoint. It
comes from doing hair, or from talking and listening to hairdressers. Or from my own personal experience. With our
new Magnum battery-operated,
cordless trimmer, for example, I was on a business trip and my personal trimmer
blew up because it wasn’t dual voltage. So I invented the first
battery-operated clipper w the power of a plug-in. It runs for 150 hours on a
AA battery.
Q: How did you get the idea for your new Beyond Styling Iron?
Shauky Gulamani: I
created the flat iron years ago, and since then, I had come up with dozens of
ways to refine or embellish this amazing tool. But I knew there had to be a way
to reinvent it. I realized that the biggest complaint about flat irons is that
they tend to dry out or damage the hair with frequent use. So I thought, what
if you could cover the plates with something that prevented them from touching
the hair, but still allowed enough heat through to smooth and style it? I did
some research and came up with the idea of placing perforated silicone sheaths
over the plates. It worked better than I could have hoped. Not only does it
smooth the hair without damage, it makes it feel re-conditioned and soft—almost
like virgin hair! And it dramatically reduces color fade.
Q: LIFE Marketing is your newest venture. What are your goals for the company?
Shauky Gulamani: LIFE stands for Luxury Innovation for Everyone. That sums up our mission. We believe beauty customers should have access to the best possible products to bring their artistry to life. These products should be affordable, and the quality should be guaranteed. Our team is working hard to bring this vision to life!
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About Life Marketing 
lifemarketinggroupllc
7 connections, 0 recommendations, 20 honor points.Joined APSense since, November 27th, 2017, From Santa Clarita, CA 91350, United States.
Created on Feb 2nd 2018 04:52. Viewed 504 times.
