Meaning and Importance of Conversion Rate Optimization (CRO)

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The conversion rate is about the percentage of visitors who perform your desired action on the page, if that’s filling a form, downloading an eBook, or buying your product or service.

Conversion rate optimization (CRO), on the other hand, is an excellent process of driving more visitors, who take a particular action and convert. CRO is calculated by dividing the number of people who convert by the number of customers who are told to take action. Today, business owners have started doing conversion rate optimization analysis for reaping higher results.

Importance of CRO

Usually, there are two fundamental ways to grow an online business: generating more traffic on a website to increase sales and turn the current traffic into customers. Conducting rigorous experiments on your site and leveraging the data to enhance conversions is a cheap and efficient strategy that will continue to generate sales in the future.

In e-commerce, conversions happen at every phase of a customer’s buying journey, as they rely on the purpose that a particular part of a website serves. For instance, a customer clicking through a product image is nothing but a conversion because it pokes him down the funnel and places his closer to making a purchase. By eliminating friction and making the conversion track smoother and shorter, you are creating more sales opportunities and boosting the sales process.

To maximize the value of traffic, you can consider Key Opinion Leaders Profiling services and engage in constant testing and experiment every aspect of your website for higher conversions.

How to optimize conversion rate?

CRO is a long process of careful experimentation executed through A/B testing. The essential step before you start testing anything is to explore your website’s sales funnel and identifying friction points that could be improved to achieve higher conversions. The best way to collect this type of data is to take a dig into your Google Analytics account and go through conversion reports to see how people are moving through your site and find where they drop off.

After crunching the data and determining potential conversion issues, you can move on to deciding what major aspects of your website you want to run experiments on. This often depends on the conversion goal you will optimize for. In Google Analytics, goals are utilized to know how visitors complete a task and navigate a website.

To know more about CRO, you can read our blogs on Penterra Analytics’ website. Penterra provides a wide range of services, including Data Entry Outsourcing Services, CRO analysis, and other market research and analytics services at a very competitive cost.

Contact Penterra Analytics today!